Brand Development Manager

2 days ago


Tarrytown, New York, United States Apparel Group Full time
Brand Development Manager

Apparel Group is seeking a highly skilled Brand Development Manager to lead the development and implementation of our brand strategy. The successful candidate will be responsible for maximizing sales and profit, as well as creating a strong brand image in the market.

Key Responsibilities:
  • Develop and implement brand strategies to maximize sales and profit.
  • Collaborate with the Marketing team to create a strong brand image.
  • Manage brand growth and profitability.
  • Control costs within budgetary guidelines.
  • Maximize productivity in stores.
  • Review feedback from territories.
  • Ensure adherence to financial plan.
Brand Merchandise Planning and Product Selection:
  • Study merchandise requirements for assigned brand.
  • Design the merchandise plan.
  • Determine buying requirements.
  • Conduct product selection.
Brand Image:
  • Create brand awareness.
  • Coordinate with Retail Operations.
  • Develop Strategy for Visual Merchandising.
Market and Competition Research:
  • Acquire market intelligence.
  • Research brand acceptance.
  • Map competition prices/products.
  • Research new sites for brand outlets.
Projects & Administration:
  • Evaluate selected site parameters.
  • Coordinate new store openings.
  • Ensure brand outlet locations align with brand strategy.


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