Ecommerce Marketing Manager

4 days ago


Tarrytown, New York, United States Emerge Talent Cloud Full time
Job Overview

Prestige Consumer Healthcare is a leading company in the over-the-counter healthcare and household cleaning categories, committed to product innovation and quality. We are seeking an experienced Ecommerce Marketing Manager to drive online market share through the development and execution of annual eCommerce marketing plans.

Key Responsibilities
  • Collaborate with the eCommerce sales team to develop and execute annual eCommerce marketing plans.
  • Lead the strategy, techniques, and tactics used to increase online revenue through paid media efforts across Amazon.com, Walmart.com, and Instacart.
  • Lead eCommerce agencies on strategy development and collaborate on campaign execution, ensuring accurate reporting and measurement.
  • Build a clear targeting strategy based on consumer and category insights.
  • Lead relationships with partnering media groups at Amazon Advertising, Walmart Media Group, and Instacart.
  • Collaborate cross-functionally with brand marketing and digital shelf teams to establish multiple touch points within and outside eCommerce sites to maximize conversion rates.
  • Direct continuous improvement of daily and weekly optimizations to generate year-on-year market share growth from eCommerce media investment.
Requirements
  • Bachelor's degree with 3+ years of digital marketing experience, preferably in the CPG industry.
  • At least 2 years' experience managing a major eCommerce media platform.
  • Experience managing significant eCommerce media budget spends.
  • Experience with 2nd or 3rd party data providers and setting up custom data segments.
  • Successful track record of creating KPIs and achieving performance marketing goals.
  • Exceptional verbal, written, and presentation skills.
  • Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues independently.
  • Ability to analyze and draw meaningful insights from data.
  • Strong project management skills.


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