Senior Brand Manager

5 days ago


Tarrytown, New York, United States Emerge Talent Cloud Full time
Job Summary

This role is responsible for leading and managing one or more of our priority consumer brands as a leader within the marketing team. The individual must be able to work in a fast-paced, entrepreneurial, and resource-controlled environment with an emphasis on collective, collaborative teamwork.

Key Responsibilities
  1. Brand Plan Development and P&L Management - Develop a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
  2. Program Management and Execution - Manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis. Specific experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display.
  3. Market Analysis - Provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
  4. Leadership & Coaching - This role will have 1 direct report. Should have prior experience leading a team or direct report.
  5. Sales Collaboration & Support - Has strong brand acumen in both brick and mortar and ecommerce - specifically and Amazon & Can provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.
Qualifications
  • Bachelor's degree or MBA in Marketing, or equivalent work experience.
  • Minimum of 8 years of related work experience brand marketing. (Agency experience is not applicable).
  • Recent CPG Experience, Personal care / HBA, Homecare preferred. Open to DTC CPG Experience (but not DTC only).
Requirements
  • Demonstrated leadership and team skills - demonstrates ability to deliver strong business results by working collaboratively with both internal and external resources effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
  • People Management - Track record in coaching, developing and managing junior marketers.
  • Strategic thinking skills - ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
  • Analytical and problem-solving skills - ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
  • Strong communication and influence skills - clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors. Ability to Inspire others both internally and externally (agency partners).
  • Results (Data) orientation - focuses not only on what needs to be achieved, but also makes sure that it's done the right way.
  • Energized by an entrepreneurial environment - not afraid to do things themselves to get things done. Must be comfortable with a hands-on environment. Ability to make decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

40 hours per week.

Salary Range: $160K to $170K



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