Brand Marketing Manager

4 weeks ago


Tarrytown, New York, United States Asterix Communications Full time
Role Overview

Majid Al Futtaim is a leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year.

We are seeking a talented Brand Marketing Manager to join our team and play a critical role in developing effective campaigns that drive brand awareness, engagement, and revenue growth.

Key Responsibilities
  • Develop and implement marketing and branding strategies that align with the company's goals and objectives.
  • Develop and manage strategies, brand positioning, identity and architecture.
  • Build initiatives that align with the company's overall business goal and objectives.
  • Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics.
  • Identify key insights from the research to develop campaign strategies that address the consumer needs and preferences.
  • Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience.
  • Provide creative direction to agencies to ensure that all creative assets, such as campaigns, activations, and digital media align with the brand's tone, voice, and visual identity.
  • Oversee the execution of the campaigns, ensuring that they are implemented on time, within budget, and with a high level of quality.
  • Manage the campaign budget, ensuring that resources are allocated effectively to maximize ROI.
  • Develop promotional campaigns that align with the brand's overall strategy and objectives.
  • Work closely with the digital teams to create compelling promotional materials, including sales promotions, social media promotions, and in-store promotions.
  • Develop concepts and ideas that communicate the City Centre's unique selling proposition and resonate with the target audience.
  • Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.
  • Identity and ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity.
  • Responsible for monitoring and reporting on campaign performance and adjusting strategies.
  • Manage multiple projects simultaneously and prioritize workloads on time and on budget.
  • Manage media and advertising relations by being able to negotiate advertising spaces.
  • Align, develop and implement digital brand-building and innovation strategies.
  • Develop and manage marketing budgets, ensuring that spending aligns with overall business objectives and provides a positive return on investment.
  • Constantly collaborating with other departments within the organization to ensure brand consistency and alignment.
  • Communicate effectively and concisely to different stakeholders as well as write and prepare reports to convey information as effectively and straightforwardly as possible.
Requirements
  • Bachelor's degree in Business/Marketing or any relevant field.
  • Minimum 7 years' experience in a similar role.


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