Brand Marketing Manager
5 days ago
The Marketing and Brand Manager plays a pivotal role in driving brand awareness, engagement, and revenue growth through the development and execution of effective marketing and branding strategies.
Key Responsibilities- Develop and implement marketing and branding strategies that align with the company's goals and objectives.
- Develop and manage strategies, brand positioning, identity, and architecture.
- Build initiatives that align with the company's overall business goal and objectives.
- Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics.
- Identify key insights from the research to develop campaign strategies that address consumer needs and preferences.
- Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience.
- Provide creative direction to agencies to ensure that all creative assets align with the brand's tone, voice, and visual identity.
- Oversee the execution of campaigns, ensuring they are implemented on time, within budget, and with a high level of quality.
- Manage the campaign budget, ensuring resources are allocated effectively to maximize ROI.
- Develop promotional campaigns that align with the brand's overall strategy and objectives.
- Work closely with digital teams to create compelling promotional materials.
- Develop concepts and ideas that communicate the brand's unique selling proposition and resonate with the target audience.
- Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.
- Ensure that all marketing materials are consistent with the brand's tone, voice, and visual identity.
- Monitor and report on campaign performance and adjust strategies.
- Manage multiple projects simultaneously and prioritize workloads on time and on budget.
- Manage media and advertising relations by negotiating advertising spaces.
- Align, develop, and implement digital brand-building and innovation strategies.
- Develop and manage marketing budgets, ensuring spending aligns with overall business objectives and provides a positive return on investment.
- Collaborate with other departments to ensure brand consistency and alignment.
- Communicate effectively and concisely to different stakeholders and write reports to convey information effectively.
Bachelor's degree in Business/Marketing or any relevant field.
Minimum 7 years' experience in a similar role.
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