Senior Brand Manager

4 weeks ago


Tarrytown, New York, United States Emerge Talent Cloud Full time
Job Summary

This role is responsible for leading and managing one or more of our priority consumer brands as a leader within the marketing team.

The individual must be able to work in a fast-paced, entrepreneurial, and resource-controlled environment with an emphasis on collective, collaborative teamwork.

Key Responsibilities
  • Develop and execute brand plans that achieve company P/L targets, including advertising, program/promotions, and research.
  • Manage the day-to-day logistics of brand programs, including timeline management, budget, and program analysis.
  • Plan and execute digitally focused marketing campaigns, including paid social, SEM, SEO, influencer, organic social, content creation, connected and streaming TV, programmatic video, and display.
  • Provide consumption-based data analysis for the brand and identify opportunities in markets where there are unmet needs.
  • Lead a team of junior marketers and provide coaching, development, and management.
Requirements
  • Minimum 8 years of related work experience in brand marketing.
  • Strong leadership and team skills, with the ability to deliver strong business results.
  • Strategic thinking skills, with the ability to prioritize marketing initiatives and achieve both short-term and long-term goals.
  • Analytical and problem-solving skills, with the ability to convert analysis into insights, sustainable strategies, and actionable plans.
  • Strong communication and influence skills, with the ability to build strong relationships with agency, cross-functional teams, and vendors.
Preferred Qualifications
  • Recent CPG experience, personal care/HBA, homecare preferred.
  • Open to DTC CPG experience (but not DTC only).
Work Environment

The work environment is a hybrid schedule, with a mix of remote and in-office work. The noise level is usually moderate.

Applicants must be authorized to work for any employer in the U.S. and be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Salary range: $160K to $170K.



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