Senior Digital Media Strategist, Retail and Commerce
3 weeks ago
About the Role
We are seeking a highly skilled Associate Media Director, Retail and Commerce to join our team at VML. As a key member of our media strategy team, you will be responsible for developing and executing comprehensive media plans that drive engagement, visibility, and traffic across our clients' initiatives.
Key Responsibilities
- Develop and maintain a comprehensive media strategy that defines how paid media will be applied to increase engagement, visibility, and traffic across client initiatives
- Oversee the translation of client program objectives into strategic and tactical retail media recommendations
- Develop media campaign ideas, content, and promotions in coordination with account, strategy, and creative teams
- Define key performance indicators and implement measurement, analytics, and reporting in coordination with analytics team
- Manage key point of contact for media vendor relationships
- Educate client and internal stakeholders on program performance
- Oversee the centralization and analysis of all campaign results
Requirements
- 7+ years of media experience working in an agency setting
- Strong level of understanding of digital media channels, preferably with CPG clients and retailers
- Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
- Familiarity with Prisma and MediaOcean or equivalent software preferred
- Understanding of new/emerging media developments
- Experience managing junior team members
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