Senior Digital Media Strategist, Retail and Commerce

3 weeks ago


Chicago, Illinois, United States VML Full time
Job Description

About the Role

We are seeking a highly skilled Associate Media Director, Retail and Commerce to join our team at VML. As a key member of our media strategy team, you will be responsible for developing and executing comprehensive media plans that drive engagement, visibility, and traffic across our clients' initiatives.

Key Responsibilities

  • Develop and maintain a comprehensive media strategy that defines how paid media will be applied to increase engagement, visibility, and traffic across client initiatives
  • Oversee the translation of client program objectives into strategic and tactical retail media recommendations
  • Develop media campaign ideas, content, and promotions in coordination with account, strategy, and creative teams
  • Define key performance indicators and implement measurement, analytics, and reporting in coordination with analytics team
  • Manage key point of contact for media vendor relationships
  • Educate client and internal stakeholders on program performance
  • Oversee the centralization and analysis of all campaign results

Requirements

  • 7+ years of media experience working in an agency setting
  • Strong level of understanding of digital media channels, preferably with CPG clients and retailers
  • Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
  • Familiarity with Prisma and MediaOcean or equivalent software preferred
  • Understanding of new/emerging media developments
  • Experience managing junior team members

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