Senior Commerce Media Specialist

3 weeks ago

Chicago, Illinois, United States Spark Foundry Full time
Job Title: Senior Commerce Media Specialist

Job Summary:

We are seeking a highly skilled Senior Commerce Media Specialist to join our team at Spark Foundry. As a key member of our commerce media team, you will be responsible for developing and executing paid media strategies across multiple platforms to drive business growth and revenue.

Key Responsibilities:

- Develop and execute paid media strategies across Google, Bing, AMS, Criteo, and other platforms
- Monitor and optimize performance to meet business objectives
- Gather and analyze keyword research necessary to build new campaigns
- Responsible for gathering necessary data for plan development
- Group keywords into ad groups and develop relevant ad copy and extensions
- Present recommendations and apply client feedback to keyword and copy proposal
- Upon campaign approval, responsible for building flowcharts and loading buys into Prisma
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan into search engines
- Primary party responsible for QA of all campaign components prior to launch
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Proactively advocate for campaign adjustments based on performance trends
- Active monitoring and management of performance and competitive landscape
- Development and implementation of optimizations and/or testing plans
- Pulling and analyzing data to inform campaign reporting and develop strategic insights
- Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
- Active participation in client status and reporting calls, including presentation of reporting
- Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval
- Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
- Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
- Mastery of all core metric calculations and relationships
- Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
- Develop strong working relationship with client teams and partner agencies by helping to create a seamless communications process
- Establish professional, productive rapport with sales representatives/media vendors
- Work closely with manager to establish priorities and manage workload

Requirements:

- 1-2 years of paid media experience with a focus on Commerce
- Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
- Knowledge of Amazon, Walmart, Target platforms
- AMS platform, AAP platform, Criteo, and/or Google Ads preferred
- Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred
- Experience working in a client-facing capacity
- Experience using paid media to complement earned media campaigns and meet business objectives
- Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint
- Demonstrate critical thinking and problem-solving skills

What We Offer:

- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance

How to Apply:

If you are a motivated and experienced Commerce Media Specialist looking for a new challenge, please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you

Equal Employment Opportunity:

Spark Foundry is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.

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