Senior Commerce Analyst

2 days ago

Chicago, Illinois, United States Spark Foundry Full time
Job Description

Overview:

The Senior Commerce Analyst will be responsible for the day-to-day management of search and Commerce media for assigned brands. They will monitor and maintain search/Commerce campaign development, activation, and innovation. The Senior Analyst will develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives.

Key Responsibilities:

  • Develop and execute paid search/Commerce strategies across search engines, AMS, and applicable platforms.
  • Monitor and optimize performance to meet business objectives.
  • Gather and analyze keyword research necessary to build a new campaign.
  • Responsible for gathering necessary data for plan development.
  • Group keywords into ad groups and develop relevant ad copy and extensions.
  • Present recommendations and apply client feedback to keyword and copy proposal.
  • Upon campaign approval, responsible for building flowcharts and loading buys into Prisma.
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received.
  • Primary party responsible for trafficking approved plan into search engines.
  • Primary party responsible for QA of all campaign components prior to launch.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Proactively advocate for campaign adjustments based on performance trends.
  • Active monitoring and management of performance and competitive landscape.
  • Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation).
  • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items.
  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization.
  • Active participation in client status and reporting calls, including presentation of reporting.
  • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval.
  • Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Responsible for learning all relevant tools for reporting, analytics, and competitive analysis.
  • Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages).
  • Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions.
  • Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process.
  • Establish professional, productive rapport with sales representatives/media vendors.
  • Work closely with manager to establish priorities and manage workload.
  • Timely delivery of all work.
  • Successful completion of training programs and requisite certifications.

Qualifications:

  • 1-2 years of paid media experience with a focus on Commerce.
  • Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
  • Knowledge of Amazon, Walmart, Target platforms.
  • AMS platform, AAP platform, Criteo, and/or Google Ads preferred.
  • Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred.
  • Experience working in a client-facing capacity.
  • Experience using paid media to complement earned media campaigns and meet business objectives.
  • Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint.
  • Demonstrate critical thinking and problem-solving skills.

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