Account Manager

4 days ago

Fort Lauderdale, Florida, United States Zimmerman Advertising Full time
Job Description

Overall Objective:

As a key member of our team at Zimmerman Advertising, the Account Executive plays a vital role in the day-to-day administration of marketing and advertising initiatives for assigned Clients. This includes the development and implementation of new initiatives and assisting in the creation of comprehensive marketing and advertising plans. The Account Executive is responsible for maintaining a strong relationship with the Client and ensuring their confidence in our agency's ability to support their marketing and advertising strategies.

General Responsibilities:

  • Assist with multiple projects simultaneously, ranging from smaller tactical assignments to supporting complex, integrated campaigns, ensuring that these projects meet or exceed internal team and Client expectations.
  • Represent the agency's core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
  • Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client's business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
  • Keep the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis.
  • Lead, organize, activate, and control day-to-day agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans.
  • Responsible for the ongoing tactical execution of print, broadcast, digital, social, and in-store ever-green & promotional campaigns, inclusive of communication with the Client.
  • Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry, and competitor information.
  • Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
  • Lead project executions, managing timelines, processing job orders, working collaboratively across agency departments to meet Client deliverables.
  • Update and manage internal and Client-facing status reports. Communicate progress and challenges in a timely and succinct way.
  • Attend relevant internal and Client meetings and proactively contribute to conference reports by compiling notes indicating key points and clear next steps, including stakeholders.
  • Quality assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning, and legal compliance).
  • Proof all Client-facing documents published by the agency.

Project Management:

  • Collaborate with multiple agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes, and assign stakeholders.
  • Manage internal and external status documents to track project process.
  • Troubleshoot tight deadlines and hold others accountable for deliverables.
  • Communicate progress and challenges in a timely and succinct way.
  • Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives, and timelines/go-live dates. Activate change logs and revisions in a timely and accurate manner.
  • Assist in planning broadcast and social content shoots with producers, creative, and studio teams.
  • Monitor production timetables and ensure each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
  • Ensure all creative has passed through proper approval and legal channels prior to implementation.
  • Create and maintain project budgets and billing documents.

Integrated Campaign Development:

  • Conduct and compile industry and competitive research.
  • Work with Media Planning and the Account Team in the development of monthly, quarterly, and annual integrated media plans.
  • Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print, and emerging channels).
  • Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing.
  • Provide nightly updates informing Account Supervisor of top-level status of Client deliverables and key initiatives.
  • Assist with market analysis, including but not limited to: daily sales numbers, weekly competitive analysis, industry trends, and integrated campaign performance.

Requirements:

  • Bachelor's Degree in Marketing, Advertising, Communications, or relevant, equivalent experience.
  • 2-3+ years of experience as an Account Executive or related role in an advertising or marketing agency.
  • Exposure to Agency & Account Services highly preferred.
  • Desire to develop a strong working knowledge of advertising and marketing at a world-class agency spanning Broadcast, Digital, Social, OOH, Print, and emerging channels.
  • Understanding of the Client's industry and business. Ability to build relationships and gain trust.
  • Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
  • Ability to develop detailed plans and assist in running team meetings, identify and resolve issues, and manage risk.
  • Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels.
  • Strong sense of urgency and commitment to get the job done quickly and with high quality.
  • Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, with the ability to learn new software & operating systems.
  • Excellent organizational and time management skills.
  • Positive outlook and good interpersonal skills.
  • A 'DO IT NOW' mentality.

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