Marketing Director, Service Development

4 weeks ago

San Diego, California, United States BD Full time

Job Summary

We are seeking a highly skilled Marketing Manager to join our team at BD. As a Marketing Manager, Service Marketing, you will be responsible for overseeing marketing budgets, developing marketing campaigns, creating marketing materials, creating and sustaining services, and conducting market research.

This role is crucial to the evolution of BD as the success and execution of the programs will elevate success and the customer experience.

The vision of the team is that services will elevate and bring solutions together in turn delivering the ultimate value and experience to our customers.

Responsibilities

  • Responsible for planning, creating, and executing service offerings and campaigns to grow BD's service portfolio, and increasing customer satisfaction
  • Educate both internal and external stakeholders about service features and their benefits
  • Ability to work cross-functionality and work well under pressure with competing and shifting deadlines
  • Responsible for crafting the strategy around the messaging and marketing for new launches
  • Create content (e.g. sales enablement documentation, case studies, videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of the portfolio
  • Assist members of our sales team (at times lead) on calls with prospects when appropriate to provide deeper dives into the services
  • Speak and present both internally and externally to promote the story and value messaging
  • Measure and optimize the buyer journey as it relates to adoption and usage
  • Develop financial modeling, ROI and cost models for new services or changes to existing

Requirements

  • Minimum BA/BS degree
  • Minimum 4 years of marketing experience in downstream marketing, product marketing, and/or product management (service marketing is a plus)
  • Excellent written and verbal communication skills
  • Proficiency in content management
  • Demonstrated ability to work in a collaborative, cross-team capacity
  • Expert in power point
  • Strategic thinker, visionary

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work.

It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.

We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

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