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Market Development Director

1 month ago

San Francisco, California, United States CytoVale Full time
Job Description:

The Director of Market Development is responsible for establishing the foundation for growth for Cytovale products and ensuring that market forces drive adoption of the company's tests.

This position will focus on the IntelliSep test for early detection of sepsis in the Emergency Department (ED), though involvement in the development of future applications of Cytovale core technologies is envisioned.

Key Responsibilities:
  • Lead development of business cases for label expansion to additional populations or use cases related to sepsis diagnosis.
  • Lead development of business cases for expansion into different geographies or sites of care.
  • Lead development of business cases and development of additional test menu for the Cytovale System.
  • Provide direction to innovation and clinical teams, that will allow the company to take advantage of new market opportunities.
  • Provide subject-matter knowledge on Medicare, Medicaid and private commercial coverage, coding and payment policy and other market access-related issues impacting Cytovale and its customers.
  • Design strategic and tactical recommendations to ensure optimal market access for Cytovale products.
  • Monitor relevant health policy changes, develop communications regarding these changes and develop strategies to position Cytovale favorably.
  • Lead health economics analyses and messaging of health economics information.
  • Lead the collaboration with Sales and Medical Affairs teams the evidence dissemination strategy for both Cytovale products and relevant market clinical results.
  • As a member of the Commercial Marketing leadership team, you will develop and execute a comprehensive market growth strategy in partnership sales and marketing.
  • Assess the landscape of state and national level hospital associations and develop strategies to effectively engage these groups to drive Cytovale adoption.
  • Engage Laboratory Outsourcing groups (e.g. Labcorp, Quest) to ensure Cytovale access to their partners and develop strategies to leverage these relationships for further growth.
  • Engage with health insurance providers as appropriate to structure programs that encourage centers to adopt Cytovale products.
  • Build a thriving team through strategic coaching and guidance to help each member of the team reach his or her career objectives and maximize their personal impact on business growth strategies.
  • Partner with medical societies, patient advocacy groups, key opinion leaders and other external stakeholders to advance strategic priorities that require external collaboration.

Responsible for ensuring personal compliance with all Federal, State, local and Company regulations, policies and procedures.

Other duties as assigned.

Position may include approximately 30% travel.

Requirements:
  • Advanced management and leadership knowledge to lead an expert team and manage across multiple stakeholders.
  • Strong track record of success in market development or related functions.
  • Bachelor's degree in marketing, science or business.
  • 10 years of experience in marketing or related disciplines.
  • Ability to partner & collaborate with external stakeholders including medical societies, payers, Key Opinion Leaders and other members of the healthcare ecosystem.
  • Strong project management skills.
  • Expert influence management skills.
  • Excellent verbal communications & presentation skills and ability to establish credibility cross-functionally and with the executive level and key external constituents.
  • Communicate effectively orally and in written form with management, sales, marketing, medical affairs, medical professionals and other internal and external customers.
  • Experience working in high functioning cross-functional teams.
  • Thoughtful, analytical and intellectually curious.
  • Proficiency with common business software (Microsoft Excel, PowerPoint, Word and Google suite).
Preferred Qualifications:
  • Advanced Degree in Public Policy, Business or related field.
  • Medical product/equipment experience in small and larger companies.
  • Diagnostics industry experience.
  • Consultative problem-solving skills.