Director of ABM and Demand Marketing

2 days ago

San Francisco, California, United States Truework Full time
Job Title: Director of ABM and Demand Marketing

Truework is revolutionizing the financial transaction landscape by creating trust in every interaction. Our flagship product, Truework Income, provides unparalleled access to employment and income information, empowering mortgage loans, apartment rentals, and background checks. We're disrupting a $5B+ industry with a better product and customer-centric approach.

We're seeking a seasoned Director of ABM and Demand Marketing to join our team. This individual will design, build, and execute programs that drive demand and connection opportunities for our Small and Medium-sized Business (SMB) product-led growth (PLG) play, as well as targeted, custom ABM programs for the upper enterprise market.

Key Responsibilities:
  • Collaborate with Sales and Marketing to create and gain consensus for cross-portfolio GTM plans, including partner marketing initiatives.
  • Work cross-functionally to ensure clear targets, audiences, personas, and messaging/value frameworks support demand generation and demand capture programs.
  • Develop and execute a comprehensive, data-driven demand generation strategy to drive new business and expand the existing customer base, inclusive of demand capture and ABM strategies that optimize meeting and exceeding our goals.
  • Define and manage program tactics (digital marketing, email, field marketing, affiliate/advocate marketing, events), budgets, and performance targets.
  • Build and maintain comprehensive and accurate account profiles and contact data aligned with joint marketing and sales audiences, personas, and GTM goals.
  • Continuously optimize performance by identifying opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
  • Own the end-to-end execution, measurement, and reporting on PLG and ABM programs.
  • Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards.
  • Communicate program results to cross-functional stakeholders.
Requirements:
  • 7+ years of experience in demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles, with proven success in conceiving and executing on account-based marketing programs and campaigns.
  • Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports, and dashboards.
  • In addition to Hubspot, 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, Salesforce, 6Sense, or others.
  • Self-starter with the ability to thrive in a fast-paced environment.
  • Ability to coordinate among multiple teams across the organization and be a team player.
  • Data-driven with strong business acumen.
  • Deep understanding of personas and the buyer's journey.
  • Creative and resourceful.
  • Able to balance strategic planning with day-to-day execution.

We offer a competitive cash compensation package for this role, with a target range of $175,000 - $230,000 for candidates based at our HQ in San Francisco. Final offer amounts are determined by multiple factors, including candidate expertise, and may vary from the amounts listed above.

At Truework, we value diverse perspectives and are committed to creating a company that is the right fit for every person inside of it. We're proud to be an Affirmative Action, Equal Opportunity Employer and consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We're also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

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