Director of Account-Based Marketing

3 weeks ago

San Francisco, California, United States PagerDuty Full time
Job Title: Director of Account-Based Marketing

We are seeking a seasoned marketing professional to lead our Account-Based Marketing (ABM) efforts. As a Director of ABM, you will be responsible for developing and executing strategic programs that create, accelerate, and retain revenue opportunities within targeted accounts and verticals.

Key Responsibilities:
  • Develop and execute an ABM strategy that aligns with the company's revenue goals, including 1:Many, 1:Few, and 1:1 program types.
  • Develop, plan, execute, and analyze account-based marketing programs, leveraging an integrated mix of inbound and outbound tactics in collaboration with various Marketing teams.
  • Oversee the planning, development, and execution of marketing programs targeting the U.S. Public Sector. Partner closely with our Enterprise sales leadership to identify and prioritize opportunities for other vertical-specific programming.
  • Cross-functional Alignment: Collaborate closely with Sales and Customer Success leaders to identify and segment high-value accounts, conduct in-depth account research, and understand GTM priorities and goals.
  • Lead our cross-functional ABM Council to ensure alignment and visibility of our strategy and performance.
  • Develop ABM playbooks that scales across our global enterprise sales teams in each region to include account mapping and research process, persona development, target account list creation, content development, offer strategies, and marketing channel guidance.
  • Train and enable regional marketers to deploy in the region.
  • Analyze account-based metrics to ensure business impact is measured by target account pipeline/bookings (sourced/influenced), database growth, and account/person engagement.
  • Ensure stakeholders understand performance metrics and insights and adjust the strategy as necessary.
  • Build, coach, and develop your team of ABM and vertical marketing program managers.
Requirements:
  • 8+ years experience in demand generation roles at a SaaS company, with at least 3 years in a senior-level people management role
  • 3+ years experience leading account-based marketing programs in partnership with enterprise sales organizations.
  • Experience with ABM tools (e.g., Demandbase or 6sense) and marketing automation (Marketo preferred)
  • Proven track record of building successful trusted partnerships with internal stakeholders to craft programs that are metrics-driven in their approach
  • Proficiency in analyzing marketing funnel, account-based, and pipeline metrics
Preferred Qualifications:
  • Experience with scaling ABM strategies globally
  • Able to work in a highly collaborative environment with team goals in a fast-moving and sometimes ambiguous environment

PagerDuty is a global leader in digital operations management. We empower teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud. Our values are deeply embedded in how we operate and the people we bring on board. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.

We offer a comprehensive total rewards approach that supports our employees and their loved ones. Our benefits package includes competitive salary, comprehensive benefits, flexible work arrangements, generous paid vacation time, paid holidays and sick leave, Dutonian Wellness Days, company equity, ESPP, retirement or pension plan, paid parental leave, HibernationDuty, paid volunteer time off, company-wide hack weeks, and mental wellness programs.

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