Senior Demand Generation Marketing Manager

2 days ago


San Mateo, California, United States SnapLogic Full time
Job Title: Senior Demand Generation Marketing Manager

At SnapLogic, we're seeking a highly skilled Senior Demand Generation Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing targeted demand generation campaigns to drive pipeline growth and revenue.

Key Responsibilities:

  • Collaborate with cross-functional teams to align priorities and develop GTM strategies
  • Orchestrate integrated campaigns and ABM programs to engage target accounts and move them through the buyer's journey
  • Manage end-to-end campaign implementation across digital, social media, email, webinars, events, and direct mail
  • Use data models to develop target account selection processes and optimize strategies for success
  • Monitor campaign performance, analyzing results to optimize based on data and best practices

Requirements:

  • 4+ years of experience in B2B demand generation focused on PPC/Paid Acquisition
  • Experience with ABM, multi-channel campaign execution, and content syndication
  • Strong collaboration skills with cross-functional teams and experience driving target account engagement
  • Proven track record of using data insights and best practices to optimize campaigns and achieve pipeline goals

What We Offer:

  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the integration market
  • Collaborative and dynamic work environment


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