Director of Public Relations and VIP Experience

3 days ago


New York, New York, United States Alice and Olivia Full time
Job Title: Director of Public Relations and VIP Experience

At Alice + Olivia, we are seeking a highly skilled and experienced Director of Public Relations and VIP Experience to join our team. As a key member of our communications team, you will be responsible for developing and executing a comprehensive public relations strategy that showcases our brand's unique personality and style.

Key Responsibilities:
  • Develop and maintain relationships with key media contacts, influencers, and VIPs to secure press coverage and drive brand awareness.
  • Conceptualize and execute high-profile events, activations, and experiences that align with our brand's vision and values.
  • Collaborate with internal stakeholders to create compelling content and messaging that resonates with our target audience.
  • Track and analyze media coverage, social media trends, and consumer behavior to inform our communications strategy.
  • Manage and maintain our 360 Marketing Calendar, ensuring that all brand initiatives and events are properly coordinated and executed.
  • Build and maintain a network of industry contacts, including editors, influencers, and celebrities, to drive brand awareness and partnerships.
  • Develop and execute a comprehensive influencer marketing strategy that aligns with our brand's values and messaging.
  • Manage and maintain our press database, ensuring that all media contacts are up-to-date and accurate.
  • Oversee the creation and distribution of press releases, media kits, and other communications materials.
  • Collaborate with our social media team to develop and execute a social media strategy that aligns with our brand's messaging and values.
Requirements:
  • 5+ years of experience in public relations, communications, or a related field.
  • Proven track record of developing and executing successful public relations campaigns.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.
  • Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
  • Ability to work independently and as part of a team, with a strong focus on collaboration and communication.
  • Bachelor's degree in Communications, Public Relations, or a related field.
What We Offer:

We offer a competitive salary range of $110,000-$140,000, depending on experience and qualifications. We also offer a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions.



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