Strategic Marketing Lead

4 days ago


San Francisco, California, United States Capcom Full time
About Capcom

Capcom is a leading developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.

Founded in 1983, the company has created hundreds of games, including Resident Evil, Street Fighter, Monster Hunter, Ace Attorney, Mega Man, and Devil May Cry.

Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan.

More information about Capcom can be found at www.capcom.com or www.capcom-unity.com.

Job Overview

We are seeking a Strategic Marketing Lead to manage effective, innovative, and cost-efficient marketing campaigns.

This role involves collaborating closely with Capcom's European and Japanese promotional teams, as well as the development team in Japan.

The successful candidate will oversee large AAA marketing campaigns with oversight from the Brand Marketing Director.

Key Responsibilities
  • Create, manage, and execute Go-to-Market (GTM) strategies, overseeing innovative marketing campaigns in North and South American territories.
  • Manage multiple marketing projects from strategy to launch, utilizing data analytics to develop hypotheses, measure results, and inform strategies.
Leadership and Collaboration
  • Lead and supervise the marketing campaign team. Collaborate across teams to provide leadership and support to sales, channel, public relations, legal, digital, licensing, and media departments.
  • Work with Capcom's international teams in Europe and Japan, as well as the development team in Japan, to maximize product sales.
Media, Influencer, and Creative
  • Partner with Capcom's advertising agency to produce integrated, high-impact media plans spanning digital, social, influencer, broadcast, and other emerging verticals.
  • Manage creative agencies to deliver top-tier marketing assets such as key art, trailers, websites, and online banners.
Partnerships and Trade Shows
  • Develop and maintain strategic partnerships, negotiating and executing collaborations with both endemic and non-endemic partners to enhance marketing efforts and expand brand reach.
  • Collaborate with first-party partners, including Sony, Microsoft, Nintendo, and Valve, to maximize product sales potential.
  • Deliver engaging experiences at key trade show events and provide on-site event support.
Reporting and Budget Management
  • Manage marketing budgets for assigned products, working closely with Capcom's finance team.
  • Report campaign performance to leadership, providing insights and recommendations for future strategies.


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