Email Marketing Strategic Analyst
4 days ago
Williams-Sonoma, Inc. is a leader in the home furnishings industry, and we are seeking an Email Marketing Strategic Analyst to join our Customer Relationship Marketing team.
About the Role
The Email Marketing Strategic Analyst will play a crucial role in driving sales by optimizing the email program. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless email sends.
Responsibilities
- Develop and execute weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance with strategic analysis of performance data to glean key insights and recommendations
- Maintain key documents including email circulation plan, weekly trigger performance, and more
- Partner with cross-functional teams to review email campaigns for accuracy prior to launch
- Prepare seasonal/monthly performance recaps and present to brand partners & leadership
- Assist in managing monthly financial forecast and accruals
- Proactively work with team members, email deployment team, brand, finance, customer analytics, and other cross-functional groups
- Analyze competitive marketplace and follow marketing trends
Criteria
- Bachelor's degree in Marketing, Business, or related field
- 2-3 years of experience in digital, email, or e-commerce marketing
- Enthusiastic and self-motivated with a strong interest in email marketing
- Ability to lead projects proactively
- Analytical problem-solver with insatiable curiosity
- Ability to see trends and extract actionable insights from data to drive results
- Strong organization and interpersonal skills; excellent written and oral communication skills
- Ability to work in a fast-paced environment with ability to prioritize, work on multiple projects, and be flexible
- Intermediate to advanced Excel skills (v-lookups, pivot tables)
- Meticulous attention to detail
- Ability to build effective relationships within the team and with cross-functional partners & vendors
- Experience with a web analytics system is a plus
Benefits
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
This role is not eligible for relocation assistance. The expected starting salary range for this position is $85,000-$92,000, based on experience and other job-related factors permitted by law.
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