Channel Marketing Director, Medicare Advantage
2 days ago
The Cigna Group is seeking a seasoned Channel Marketing Director to lead the development and execution of marketing strategies for our Medicare Advantage business. As a key member of our marketing team, you will be responsible for driving smart and measurable growth across our MA product portfolio.
Key Responsibilities:
- Develop and execute annual channel marketing strategies to deliver on enrollment and customer retention targets for the overall MA business.
- Oversee the execution of marketing strategies and plans, including creative strategies, creative and media briefs, and collaborate with distribution leadership, business leaders, COEs, and external agency partners to ensure strategies are aligned and successfully executed.
- Partner with the business on the development of customer targets, value propositions, competitive positioning, consumer research, and more to support growth goals.
- Monitor and identify changes in the marketing environment and competitive strategies, and evaluate and adjust marketing strategy as required.
- Accountable for raising compliance/legal interpretations with the business and driving toward a business decision where interpretations and business goals vary.
- Drive the people strategy within the team, including the successful execution of all recruiting, development, motivation, and retention efforts.
Requirements:
- Bachelor's Degree strongly preferred; MBA or Master's Degree also preferred.
- 10+ years of relevant, strategic experience.
- Experience supporting local market distribution teams.
- Experience with direct response marketing, event, and sponsorship activation.
- Experience managing external creative agencies.
- Experience in developing and executing against marketing plans.
- Experience with marketing analytics and testing methodologies.
- Curious and inquisitive nature that loves to think from the consumer's point of view, and has a solid understanding of market research methodologies.
- Experience in balancing strategy within realities of operational parameters.
- Ability to work effectively in dynamic, rapidly changing, team-based environment.
About The Cigna Group:
The Cigna Group is a global health insurance company that provides a range of health insurance and related products and services to individuals, families, and employers. We are committed to helping our customers achieve their health and wellness goals, and we are seeking talented professionals to join our team.
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Atlanta, Georgia, United States The Cigna Group Full timeJob Title: Channel Marketing Director, Medicare AdvantageAbout the Role:The Cigna Group is seeking a highly skilled Channel Marketing Director to lead the development and execution of marketing strategies for our Medicare Advantage business. As a key member of our marketing team, you will be responsible for driving smart and measurable growth across our MA...
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