Marketing Director

6 days ago

Atlanta, Georgia, United States Sixthman Full time
Job Title: Director- Marketing

Join Sixthman as a Director of Marketing and lead our marketing and creative teams to drive sales, innovation, and brand growth.

About the Role

We are seeking a seasoned marketing professional to oversee our marketing, sales, public relations, creative, and branding functions. As a Director of Marketing, you will develop and execute event marketing plans, monitor sales trends, and adapt strategies to maximize revenue. You will lead the marketing team in all marketing strategies, guest communication, and press opportunities for all events globally.

Key Responsibilities
  • Develop and execute event marketing plans to drive sales and revenue growth.
  • Lead the marketing team in all marketing strategies, guest communication, and press opportunities for all events globally.
  • Monitor sales trends and adapt strategies to maximize revenue.
  • Collaborate with the creative team to create a unified vision, strategy, and execution plan for all Sixthman events.
  • Seek and fulfill media opportunities to increase exposure, expand the guest community, and portray Sixthman in a positive light.
  • Lead the company's overall communications efforts, including email communication and brand strategy.
  • Develop and implement process and procedure improvements to support scalability and growth.
  • Build and develop partnership strategies to provide a consistent and curated megaphone for events.
  • Manage rigorous A/B testing protocols on all forms of marketing initiatives and record results.
  • Manage Google Analytics and SEO processes and share data to make marketing recommendations.
  • Set strategy for promotions and contests across all channels.
  • Court and secure cross-marketing partnerships with targeted outlets.
  • Proactively seek opportunities to leverage other ticketing platforms as additional channels for Sixthman inventory.
  • Develop the strategy for and drive external communication through our internal Communications team, Publicist, and NCL Marketing and PR teams.
  • Lead the Lead Communications Specialist to ensure all guest communication touchpoints are appropriate, interactive, and engaging for each audience.
  • Drive strategy behind current sales programs and lead feasibility to implement others.
  • Review and refresh Revenue Management tactical programs.
  • Own the company's over-arching email communication and brand strategy.
  • Oversee digital marketing plans in collaboration with the Marketing team for all events.
  • Maintain and demonstrate knowledge of current marketing best practices and keep the team informed of new or emerging trends, tools, and technologies.
  • Liaise with counterparts in parent company Marketing department to leverage their resources and ensure synergy and support between the two teams.
  • Lead brainstorms and bring ideas to the team to inspire 'out of the box' thinking and directly lead the Manager-Creative and Brand Strategy to deliver consistently engaging content.
  • Maintain close relationship with contract Public Relations team to ensure positive press placement for assigned events and Sixthman brand.
  • Represent the company on phone calls with potential media and promotional partners, partner's marketing teams, and potential software partners.
  • Lead the Company's public relations function, including seeking outbound opportunities, handling inbound inquiries, managing any external firms and projects.
  • Ensure the Creative and Marketing teams are serving their events in a complementary manner, delivering the content and assets needed to drive awareness and sales while maximizing reach of those assets.
  • Be familiar with onboard filming requirements and restrictions and facilitate through the process of required documents, approvals, etc. if marketing owns the relationship with the filming partner.
  • Lead SXM Audience/Data and Database growth Projects.
  • Attend appropriate industry events to monitor best industry practices and develop or implement new tools or processes as necessary to stay on leading edge of guest communication, survey, and PR strategies and tools.
  • Recruit, train, supervise, and develop department team members as needed.
  • Additional projects and duties as assigned.
  • Attend several of the Company's festivals at land or sea annually and perform various duties onsite which could include hosting sponsor or media partners, overseeing onboard filming, or assisting in areas such as hosting, ushering, artist relations, etc. with goal of delivering world-class experience to guests, artists, and partners.
Qualifications and Experience

We are looking for a seasoned marketing professional with a Bachelor's degree in Marketing or Communications (or equivalent experience). The ideal candidate will have 10+ years of experience in sales and marketing roles, with a strong working knowledge of organic social media practices and social media marketing for business. Proficiency in Salesforce, Google Analytics, Google Adwords, and experience with email, survey, and project management tools is required. Contract negotiation and budget management experience is also required. The successful candidate will have strong verbal, written, and interpersonal skills, with the ability to manage own time and the time of others by clear division of tasks and delegation, and within established milestones. Strong analytical skills and problem-solving abilities are also essential.

We are an equal opportunities employer and welcome applications from all qualified candidates.

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