Channel Marketing Director, Medicare Advantage

4 weeks ago

Atlanta, Georgia, United States The Cigna Group Full time
Job Title: Channel Marketing Director, Medicare Advantage

The Cigna Group is seeking a highly skilled Channel Marketing Director to lead the development and execution of marketing strategies for our Medicare Advantage business. This role will be responsible for driving smart and measurable growth across the MA product portfolio and coordinating across the enterprise to achieve results.

Key Responsibilities:
  • Lead the development of the annual channel marketing strategy to deliver on enrollment and customer retention targets for the overall MA business.
  • Oversee the execution of the marketing strategy and plans, including creative strategies, creative and media briefs. Collaborate with distribution leadership, business leaders, COEs and external agency partners to ensure strategies are aligned and successfully executed.
  • Partner with the business on the development of customer targets, value propositions, competitive positioning, consumer research, and more to support growth goals.
  • Monitor and identify changes in the marketing environment and competitive strategies. Evaluate and adjust marketing strategy (positioning, competitive messaging, etc.) as required. Proactively bring new ideas to the business for consideration.
  • Accountable for raising compliance/legal interpretations with the business and driving toward a business decision where interpretations and business goals vary.
  • Drive the people strategy within the team, including the successful execution of all recruiting, development, motivation and retention efforts. Responsible for developing and mentoring direct reports and leading the team to achieving defined goals.
  • Drive a high-performance marketing culture by continuously evaluating talent and skill sets.
Qualifications:
  • Bachelor's Degree strongly preferred; MBA or Master's Degree also preferred.
  • 10+ years of relevant, strategic experience.
  • Experience supporting local market distribution teams.
  • Experience with direct response marketing, event and sponsorship activation.
  • Experience managing external creative agencies.
  • Experience in developing and executing against marketing plans.
  • Experience with marketing analytics and testing methodologies.
  • Experience in developing and managing spend matrices for media channel mix to maximize CPA for the business.
  • Curious and inquisitive nature that loves to think from the consumer's point of view, and has a solid understanding of market research methodologies.
  • Experience in balancing strategy within realities of operational parameters.
  • Ability to work effectively in dynamic, rapidly changing, team-based environment.
  • Must balance high-priority, long-term projects with short-term, immediate deadlines.
  • Proven ability to lead in a heavily matrixed environment.
  • Ability to foster collaboration, value other perspectives and gain support and buy-in for organizational proposals.
  • Strong leadership skills; able to lead, motivate and mentor direct and indirect reports and able to influence partners and senior leaders.
  • Excellent oral and written communication skills and executive presence.
  • Excellent attention to detail.
  • Health insurance industry experience highly preferred—or experience working in a highly regulated industry.
  • Ability to work from a Cigna office 3 days a week, as requested by the business.

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