Digital Marketing Director

3 weeks ago


Atlanta, Georgia, United States Inspire Brands Inc Full time

Job Summary

The Director of Content and Partnerships, Travel, will lead digital and off-premise marketing for our portfolio of brands outside the U.S. This role requires experience with loyalty programs, the marketing mix, third-party delivery partnerships, owned digital technologies, and utilizing a variety of digital marketing channels.

Key Responsibilities

  • Develop targeted digital marketing strategies and campaigns for each brand across a variety of digital channels.
  • Collaborate with US brand and Commercial loyalty teams and benchmark global competitors to identify best practices to design and grow our loyalty platforms.
  • Measure and optimize performance of loyalty to meet business goals.
  • Create an industry leading off-premise business channel by brand.
  • Oversee annual delivery calendar/program development by brand with clear objectives, goals, strategies and measures to drive owned and third-party sales channels.
  • Lead development of the International digital marketing roadmap, annual plans, and programs to deliver business objectives and goals.
  • Develop and execute content plans, including the generation of digital campaigns, promotional strategies, and merchandising.
  • Provide expertise on maximizing the data from the digital platform to cross-reference with other data sources, generate valuable insights and ultimately inform business decisions.

Requirements

  • 10 years relevant experience in marketing, strategy, digital and/or consulting.
  • International experience required.
  • Leadership experience in digital marketing or similar marketing leadership role preferred.
  • Ability to travel up to 30% domestically and internationally.
  • Experience leading digital agency relationships through creation and deployment of digital platforms (app, OLO, loyalty).
  • Experience working with third-party delivery aggregator brands.
  • Clear understanding and experience in how to leverage data from digital platforms to generate actionable insights.
  • Ability to lead multiple projects simultaneously and deliver on time with competing deadlines.
  • Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external.

About Inspire Brands Inc

Inspire Brands Inc is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.



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