Channel Marketing Director, Medicare Advantage

1 week ago

Atlanta, Georgia, United States The Cigna Group Full time

Job Title: Channel Marketing Director, Medicare Advantage

Job Summary:

The Cigna Group is seeking a highly skilled Channel Marketing Director to lead the development and execution of marketing strategies for our Medicare Advantage business. As a key member of our marketing team, you will be responsible for driving smart and measurable growth across our MA product portfolio.

Key Responsibilities:

  • Develop and execute annual channel marketing strategies to deliver on enrollment and customer retention targets for the overall MA business.

  • Oversee the execution of marketing strategies and plans, including creative strategies, creative and media briefs. Collaborate with distribution leadership, business leaders, COEs, and external agency partners to ensure strategies are aligned and successfully executed.

  • Partner with the business on the development of customer targets, value propositions, competitive positioning, consumer research, and more to support growth goals.

Requirements:

  • Bachelor's Degree strongly preferred; MBA or Master's Degree also preferred

  • 10+ years of relevant, strategic experience

  • Experience supporting local market distribution teams

  • Experience with direct response marketing, event, and sponsorship activation

  • Experience managing external creative agencies

  • Experience in developing and executing against marketing plans

  • Experience with marketing analytics and testing methodologies

  • Experience in developing and managing spend matrices for media channel mix to maximize CPA for the business

  • Curious and inquisitive nature that loves to think from the consumer's point of view, and has a solid understanding of market research methodologies

  • Experience in balancing strategy within realities of operational parameters

  • Ability to work effectively in dynamic, rapidly changing, team-based environment

  • Must balance high-priority, long-term projects with short-term, immediate deadlines

  • Proven ability to lead in a heavily matrixed environment

  • Ability to foster collaboration, value other perspectives, and gain support and buy-in for organizational proposals

  • Strong leadership skills; able to lead, motivate, and mentor direct and indirect reports and able to influence partners and senior leaders

  • Excellent oral and written communication skills and executive presence

  • Excellent attention to detail

  • Health insurance industry experience highly preferred—or experience working in a highly regulated industry

  • Ability to work from a Cigna office 3 days a week, as requested by the business

  • Channel Marketing Director, Medicare Advantage

    2 weeks ago

    Atlanta, Georgia, United States The Cigna Group Full time

    Job Title: Channel Marketing Director, Medicare AdvantageThe Cigna Group is seeking a seasoned Channel Marketing Director to lead the development and execution of marketing strategies for our Medicare Advantage business. As a key member of our marketing team, you will be responsible for driving smart and measurable growth across our MA product portfolio.Key...

  • Channel Marketing Director, Medicare Advantage

    3 weeks ago

    Atlanta, Georgia, United States The Cigna Group Full time

    Job Title: Channel Marketing Director, Medicare AdvantageAbout the Role:The Cigna Group is seeking a highly skilled Channel Marketing Director to lead the development and execution of marketing strategies for our Medicare Advantage business. As a key member of our marketing team, you will be responsible for driving smart and measurable growth across our MA...

  • Account Director

    2 days ago

    Atlanta, Georgia, United States Tailfin Marketing Full time

    About Tailfin MarketingWe're a marketing agency that helps brands break through the noise and achieve their goals. Our team of experts is passionate about creating innovative solutions that drive real results.Job Title: Account DirectorWe're seeking an experienced Account Director to join our team. As an Account Director, you will be responsible for leading...

  • Marketing Lead, Specialty Channel

    2 weeks ago

    Atlanta, Georgia, United States UCB Group Full time

    Job Title: Marketing Lead, Specialty ChannelWe are seeking a highly skilled Marketing Lead, Specialty Channel to join our Neurology team based in Atlanta, GA.About the RoleThe Marketing Lead will provide commercial governance and strategic leadership over objectives and activities for the U.S. epilepsy and rare syndromes products within the specialty channel...

  • Market Sales Director

    4 weeks ago

    Atlanta, Georgia, United States Aon Full time

    About the RoleWe are seeking a highly skilled and experienced Sales Director to lead our Health Solutions team. As a Sales Director, you will be responsible for developing and implementing annual operating plans, consistent with objectives set by the Health Solutions Practice.Key Responsibilities:Develops and implements annual operating plans, consistent...

  • Marketing Director

    3 weeks ago

    Atlanta, Georgia, United States MRA Recruiting Services Full time

    Job Title: Marketing DirectorWe are seeking a highly skilled Marketing Director to join our team at MRA Recruiting Services. As a Marketing Director, you will be responsible for developing and executing comprehensive marketing campaigns to promote our services and drive business growth.Key Responsibilities:Develop and implement marketing strategies to...

  • Director of Marketing

    7 days ago

    Atlanta, Georgia, United States eCommerce Full time

    Job DescriptionWe are seeking a highly skilled Director of Marketing to join our team at eCommerce. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and market presence.The ideal candidate will have a proven track record in strategic planning, brand...

  • Marketing Director

    6 days ago

    Atlanta, Georgia, United States BrandSafway Full time

    Director, MarketingAt BrandSafway, we're seeking a seasoned marketing professional to drive our brand forward. As Director, Marketing, you'll be responsible for developing and executing comprehensive marketing strategies that showcase our offerings and support growth.Key Responsibilities:Serve as a strategic marketing partner to company leadership,...

  • Director of Performance Marketing

    3 weeks ago

    Atlanta, Georgia, United States Sirius XM Radio Inc Full time

    Job Title: Director of Performance MarketingWe are seeking a highly skilled Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. As a key member of our marketing team, you will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels,...

  • Director of Performance Marketing

    2 weeks ago

    Atlanta, Georgia, United States Sirius XM Radio Inc Full time

    Job Title: Director of Performance MarketingWe are seeking a highly skilled Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. This key role will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display,...

  • Director of Special Sourcing Channels

    2 weeks ago

    Atlanta, Georgia, United States United Clothing Donation Services Full time

    Job DescriptionAt United Clothing Donation Services, we are seeking a highly skilled Director of Special Sourcing Channels to lead our strategic procurement efforts. This key role will be responsible for developing and implementing effective sourcing strategies to drive business growth and improve operational efficiency.Key Responsibilities:Develop and...

  • Market Sales Director

    4 weeks ago

    Atlanta, Georgia, United States Aon Full time

    {"title": "Market Sales Leader", "description": "Job SummaryAon is seeking a highly skilled Market Sales Leader to join our Health Solutions team. As a key member of our sales leadership team, you will be responsible for developing and implementing annual operating plans, driving sales growth, and leading national sales activities for Health and Benefits.Key...

  • Director of Performance Marketing

    4 weeks ago

    Atlanta, Georgia, United States Sirius XM Radio Inc Full time

    {"title": "Director of Performance Marketing", "content": "Lead Media Buying and User Acquisition EffortsWe are seeking a seasoned Director of Performance Marketing to lead media buying and user acquisition efforts for both SiriusXM and Pandora brands. This key role will develop, forecast, manage, and optimize direct response ad campaigns across multiple...

  • Marketing Director

    3 weeks ago

    Atlanta, Georgia, United States BrandSafway Full time

    Director, MarketingBrandSafway is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As Director, Marketing, you will be responsible for developing and executing comprehensive marketing strategies that build our brand, showcase our offerings, and support growth.Key Responsibilities:Serve as a strategic...

  • Marketing Director

    6 days ago

    Atlanta, Georgia, United States Sixthman Full time

    Job Title: Director- MarketingJoin Sixthman as a Director of Marketing and lead our marketing and creative teams to drive sales, innovation, and brand growth.About the RoleWe are seeking a seasoned marketing professional to oversee our marketing, sales, public relations, creative, and branding functions. As a Director of Marketing, you will develop and...

  • Market Sales Director

    4 weeks ago

    Atlanta, Georgia, United States Aon Full time

    About the RoleWe are seeking a highly skilled and experienced Market Sales Director to lead our Health Solutions team. As a key member of our organization, you will be responsible for developing and implementing annual operating plans, consistent with objectives set by the Health Solutions Practice.Key ResponsibilitiesDevelop and Implement Annual Operating...

  • Product Marketing Director

    2 weeks ago

    Atlanta, Georgia, United States Turnbridge Technical Solutions Full time

    Job Title: Director of Product MarketingTurnbridge Technical Solutions is seeking a seasoned Director of Product Marketing to lead the development and execution of go-to-market strategies for our product lines. As a key member of our product and marketing teams, you will be responsible for promoting our products through all marketing channels, creating...

  • Director of Performance Marketing

    3 weeks ago

    Atlanta, Georgia, United States Sirius XM Radio Inc Full time

    About the RoleWe are seeking a seasoned Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. As a key member of our marketing team, you will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display, paid...

  • Market Sales Director

    3 weeks ago

    Atlanta, Georgia, United States Aon Full time

    Job Title: Market Sales Leader - Health SolutionsThis is a hybrid role with the flexibility to work both virtually and from our Atlanta, GA office.About AonAon is in the business of better decisions. At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.What You'll DoDevelops and implements annual operating...

  • Market Sales Director

    4 weeks ago

    Atlanta, Georgia, United States Aon Hewitt Full time

    About the RoleAon Hewitt is seeking a highly skilled and experienced Market Sales Director to lead our Health Solutions practice. As a key member of our sales team, you will be responsible for developing and implementing annual operating plans, driving sales growth, and overseeing performance management of sales producers.Key ResponsibilitiesDevelop and...