Head of Creative Strategy

2 weeks ago


Louisville, Kentucky, United States J&L Marketing Full time
Job Overview

As a Creative Director at J&L Marketing, you will be at the forefront of our advertising initiatives, specializing in digital and direct marketing strategies tailored for competitive sectors. Our agency prides itself on delivering exceptional results for over 1,000 clients nationwide, leveraging innovation to help them outperform their rivals without excessive spending.

Key Responsibilities
  • Creative Brand Leadership: Develop and articulate a compelling creative vision that aligns with our organizational objectives and brand identity, focusing on digital media design and video marketing.
  • Team Development: Inspire and guide a talented team of creatives, including graphic designers and videographers, fostering a collaborative atmosphere that encourages innovative thinking.
  • Campaign Development: Work closely with various departments to design and implement creative campaigns across multiple platforms, ensuring brand consistency and adherence to guidelines.
  • Video Production Oversight: Lead video production efforts, particularly in the realms of OTT and CTV, integrating video content with digital marketing strategies to enhance engagement and return on investment.
  • Data-Driven Insights: Utilize analytics to inform creative strategies, ensuring campaigns effectively target audiences and meet business objectives.
  • Industry Awareness: Stay informed about the latest trends, technologies, and tools in the creative and digital marketing landscape to maintain a competitive advantage.
Qualifications
  • Demonstrated experience as a Creative Director or in a similar capacity, with a strong focus on digital media design and video production.
  • A robust portfolio that highlights successful campaigns and creative endeavors within the marketing or advertising sectors.
  • Comprehensive understanding of market dynamics, consumer behavior, and emerging technologies in digital marketing.
  • Strong leadership and team management capabilities.
  • Proven track record of innovative thinking and pushing creative boundaries.
  • Exceptional communication and presentation skills.
  • A Bachelor's degree in Marketing, Communications, or a related discipline.
Benefits
  • Competitive compensation package
  • Comprehensive health, dental, vision, and life insurance
  • 401(k) retirement savings plan
  • Generous vacation and paid time off policies
  • Opportunities for professional growth and development
Application Information

We prioritize your safety and adhere to strict recruitment protocols. We will never conduct interviews via text, request personal information, or extend offers without formal interviews. To apply for this position, please refer to this job posting directly. If your qualifications meet our criteria, a member of our team will reach out to discuss the next steps in the hiring process.



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