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Head of Creative Strategy

2 months ago

Louisville, Kentucky, United States J&L Marketing Full time
Job Overview

As a Creative Director at J&L Marketing, you will spearhead our innovative approach to advertising and digital marketing. Our agency specializes in delivering effective strategies in competitive markets, and we pride ourselves on our ability to provide exceptional results for our diverse clientele.

Key Responsibilities
  • Creative Vision Development: Formulate and articulate a compelling creative strategy that aligns with the overarching goals of the organization, emphasizing expertise in paid media design and video marketing.
  • Leadership and Team Management: Inspire and guide a talented group of creative professionals, including graphic designers and videographers, fostering a culture of collaboration and creativity.
  • Campaign Conceptualization: Partner with various departments to design and implement cohesive marketing campaigns across multiple platforms, ensuring adherence to brand standards.
  • Video Production Oversight: Manage and contribute to video production initiatives, particularly focusing on Over-The-Top (OTT) and Connected TV (CTV) content, integrating these efforts with broader digital marketing strategies.
  • Data-Driven Insights: Utilize analytics to inform creative strategies, ensuring campaigns effectively target audiences and meet business objectives.
  • Industry Awareness: Stay informed about the latest trends and technologies in digital marketing and video production to maintain a competitive advantage.
Qualifications
  • Demonstrated experience in a Creative Director role or similar, with a focus on paid media and video production.
  • A robust portfolio showcasing successful marketing campaigns and creative endeavors.
  • Comprehensive understanding of market dynamics, consumer insights, and innovative digital marketing practices.
  • Strong leadership capabilities and team-building skills.
  • Proven track record of pushing creative limits and generating innovative ideas.
  • Excellent communication and presentation abilities.
  • A degree in Marketing, Communications, or a related discipline.
Benefits
  • Competitive compensation package
  • Comprehensive health benefits including dental and vision
  • Retirement savings plan
  • Generous vacation and leave policies
  • Opportunities for professional growth and development

We prioritize a safe and respectful recruitment process, adhering to strict protocols to ensure a secure experience for all candidates.