Marketing Director

1 day ago


Jacksonville, Florida, United States The Lake Doctors Full time
Job Title: Marketing Director

The Lake Doctors, Inc. is seeking a dynamic and experienced Marketing Director to lead our stakeholder acquisition initiatives.

The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to enhance brand visibility, drive customer & employee engagement, and support sales growth.

This is a pivotal role that requires creativity, leadership, and an eager desire to significantly impact the aquatic management industry.

Responsibilities:
  • Develop and execute strategic marketing plans to achieve company objectives and market expansion.
  • Coordinate and oversee all marketing activities, ensuring alignment with sales objectives and brand guidelines.
  • Create compelling content for various platforms, including social media, website, handouts, and other marketing collateral.
  • Manage the company's online presence, including website, social media channels, online store, and email marketing campaigns.
  • Collaborate with sales and operations teams to support customer & employee engagement and retention initiatives.
  • Analyze marketing performance metrics and adjust strategies as needed to enhance effectiveness.
  • Manage budgets and allocate resources effectively across marketing initiatives.
  • Oversee public relations efforts, including community engagement, outreach, and charitable giving activities.
  • Foster relationships with external partners, agencies, and vendors.
Qualifications:
  • Bachelor's degree in Marketing or a related field preferred.
  • 5+ years of progressive marketing experience, ideally within the environmental, landscape, or aquatic management sectors.
  • Strong understanding of digital marketing platforms and analytics tools; Instagram, LinkedIn, HubSpot, Shopify experience a huge plus.
  • Proven track record in developing successful marketing campaigns and managing brand messaging.
  • Excellent communication, leadership, and interpersonal skills.
  • Creative thinker with a passion for innovative marketing solutions.
  • Ability to work collaboratively and manage multiple projects simultaneously.


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