Ecommerce Marketing Coordinator
2 weeks ago
POSITION OVERVIEW:
Collaborate in the formulation, execution, and assessment of marketing strategies that align with corporate objectives. Play a key role in enhancing sales performance by expanding distribution channels and reinforcing existing partnerships.
KEY RESPONSIBILITIES:
• STRATEGIC PLANNING:
o Collaborate with the Ecommerce Sales Director to establish annual objectives and strategies that align with brand vision and sales goals.
o Identify opportunities for product promotion and merchandising on digital platforms, providing insights for project development.
o Work alongside the Marketing team to analyze sales trends, evaluate promotional effectiveness, and optimize product assortments.
o Stay informed on industry trends and competitive activities, updating necessary planning tools.
o Develop proficiency in vendor management systems for inventory and promotional performance analysis.
o Prepare and deliver impactful presentations at client meetings and represent the company at industry events.
• PRODUCT CATALOG MANAGEMENT:
o Oversee the management and enhancement of the product catalog, ensuring alignment with brand growth strategies.
o Collaborate with product teams to identify market opportunities and support new product launches.
o Ensure that product content is accurate and optimized for maximum visibility and engagement.
o Monitor competitive pricing strategies and contribute to product assortment optimization.
• PROMOTIONAL STRATEGY:
o Partner with the Ecommerce Sales Director to develop a promotional calendar that aligns with seasonal sales objectives.
o Ensure promotional setups meet deadlines and that all products are supported with accurate content.
o Analyze promotional outcomes to inform future strategies and maintain a historical record of results.
• MARKETING SUPPORT:
o Utilize digital marketing expertise to guide the management of advertising campaigns for optimal ROI.
o Lead initiatives to enhance customer engagement through coordinated content strategies.
o Manage campaigns aimed at achieving diverse performance metrics, including brand awareness and sales growth.
EDUCATION AND EXPERIENCE:
A Bachelor’s degree in marketing, business management, or a related field, with up to five years of experience in Ecommerce or digital marketing, particularly in a consumer goods context.
SKILLS REQUIRED:
Excellent communication skills, both verbal and written, with a proven ability to influence decision-making. Attention to detail and strong project management skills are essential. A collaborative mindset, analytical thinking, and a passion for Ecommerce and digital marketing are crucial.
Vaco is committed to fostering a diverse workplace and encourages applications from individuals of all backgrounds.
EEO NoticeVaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant based on protected characteristics.
Vaco LLC is dedicated to ensuring the inclusion of all qualified individuals and will provide reasonable accommodations for applicants with disabilities.
Privacy NoticeVaco respects your privacy and is committed to transparent policies regarding your information.
Pay Transparency NoticeCompensation for this role will be determined based on various factors, including skills and experience.
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