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Marketing Specialist
2 months ago
As a key member of the marketing team, the Marketing Coordinator provides essential administrative assistance to the Director of Marketing and the Vice President of Sales and Marketing. This role is pivotal in orchestrating various marketing initiatives and ensuring seamless communication across platforms.
Key Responsibilities:
1. **Event Coordination:**
- Organize and manage marketing events, ensuring all logistics are handled efficiently.
2. **Content Management:**
- Develop and oversee website and social media content, ensuring alignment with brand messaging.
3. **Performance Monitoring:**
- Track and analyze the success of marketing campaigns and events, providing insights for improvement.
4. **Creative Collaboration:**
- Work closely with the creative team to manage marketing collateral and ensure timely approvals.
5. **Reporting:**
- Maintain and analyze monthly reports on events and e-blasts to assess effectiveness.
Qualifications:
- A minimum of a high school diploma; a college degree is preferred.
- At least 2 years of experience in marketing, with a preference for candidates with a background in real estate or homebuilding.
- Strong communication skills, both verbal and written, along with excellent organizational and project management abilities.
- Proficiency in Microsoft Office Suite, with advanced skills in Word and Excel; familiarity with Adobe Creative Suite is a plus.
- Basic understanding of SEM and Google Analytics is preferred.
Physical Requirements:
- The role involves some office work, which may require lifting and moving materials weighing up to 25 pounds.
- Finger dexterity is necessary for operating a computer and other office equipment.
Additional Requirements:
- Ability to manage tasks independently with minimal supervision.
- Willingness to travel to various locations as needed for community events.
- Flexibility to work on weekends when required.
Life at Lennar:
Lennar values its associates as the cornerstone of its success. We offer opportunities for skill development and career advancement, fostering a collaborative and inclusive work environment. Our commitment to quality, value, and integrity guides our interactions with customers, associates, and the community.
