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Ecommerce Marketing Coordinator

2 months ago

Jacksonville, Florida, United States Vaco Full time
Vaco is seeking a dedicated Ecommerce Marketing Coordinator to join our team. This role is primarily focused on developing and executing effective marketing strategies in the digital landscape.

POSITION OVERVIEW:
Collaborate in the design, execution, and assessment of promotional strategies and marketing initiatives. Ensure alignment of brand, channel, and corporate objectives with the goals of our accounts. Play a key role in driving profitable sales through the acquisition of new distribution channels and enhancement of existing ones.

KEY RESPONSIBILITIES:

• STRATEGIC PLANNING:
o Work in partnership with the Ecommerce Sales Director and team to establish and refine annual objectives, strategies, and growth tactics that align with brand vision and sales targets – from concept development to execution.
o Identify and communicate opportunities for product promotion and merchandising on digital platforms. Provide strategic insights and requirements for the development of new projects and creative briefs.
o Collaborate with the Marketing team to monitor sales trends, evaluate promotional effectiveness, analyze consumer feedback, and optimize pricing and product assortment.
o Stay informed on current trends, industry developments, and competitive dynamics within the digital marketing and Ecommerce sectors. Maintain planning tools including promotional calendars and reference documents.
o Develop a comprehensive understanding of vendor websites and portals for analysis, inventory management, and promotional performance.
o Prepare and deliver impactful presentations at customer meetings, representing the company at industry events.
o Serve as the primary contact for all departments regarding day-to-day marketing direction and information for digital-specific projects.

• PRODUCT CATALOG MANAGEMENT:
o Lead efforts to manage and optimize the product catalog on digital platforms, including product launches, merchandising campaigns, and promotional activities to enhance brand visibility and growth.
o Collaborate with Marketing and Product teams to identify market gaps and develop new product opportunities, ensuring timely execution of launch support plans.
o Partner with the team to develop and execute digital marketing requests and campaigns, ensuring accuracy and timeliness in response to market needs.
o Monitor product listings and resolve catalog issues, ensuring accuracy in product detail pages.
o Analyze competitive pricing strategies and contribute to assortment optimization efforts.

• PROMOTIONAL PLANNING & EXECUTION:
o Collaborate with the Ecommerce Sales Director and Analyst to maintain a calendar of promotions that align with seasonal sales goals and inventory planning.
o Ensure promotions are set up on time and that all promoted products are supported with accurate content and imagery. Evaluate past promotions to optimize future initiatives.
o Assist in managing the budget for promotional and marketing activities.

• MARKETING SUPPORT:
o Utilize digital marketing expertise to guide retail agencies in implementing advertising campaigns that achieve strong ROI and brand objectives.
o Lead initiatives to enhance consumer engagement on digital platforms, coordinating content for social media and influencer campaigns.
o Manage campaigns to meet performance goals, including advertising efficiency, profitability, and brand awareness.

EDUCATION AND EXPERIENCE:
A Bachelor's degree in marketing, business management, or a related field, along with up to five years of experience in Ecommerce management or digital marketing, preferably in a consumer packaged goods (CPG) context.

SKILLS REQUIRED:
Excellent verbal and written communication skills, with a proven ability to influence decision-making. Attention to detail and strong project management skills are essential. A collaborative mindset, analytical skills, and a passion for Ecommerce and digital marketing are highly valued.

Vaco is committed to fostering a diverse workplace and encourages applications from individuals of all backgrounds.

EEO Notice

Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant based on protected characteristics.

Vaco LLC is dedicated to the full inclusion of all qualified individuals and will provide reasonable accommodations for those with disabilities.

Privacy Notice

Vaco respects your privacy and is committed to transparency regarding our policies.

Pay Transparency Notice

Compensation for this role is determined by various factors, including individual skills and experience.