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Global Brand Marketing Manager
2 months ago
Yoh, a Day & Zimmermann company, is seeking a Senior Brand Manager to support our exclusive games developed by Studios. This role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.
Responsibilities:- Marketing and Brand Strategy: Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
- Partner with Global Cross-Functional Teams: Responsible for pulling together holistic global business results for their portfolio.
- Accountable for Global Marketing Campaigns: Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns.
- Manage Internal Creative Teams and External Agencies: Deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
- Partner with Development Studio: Develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
- Ensure Consumer Insights: Provide consumer insights during the development of games through world-class qualitative and quantitative research.
- Financial Responsibility: Manage global marketing budget for the title.
- Manage Global Marketing Budget: Financial responsibility for marketing strategies, initiatives, and advertising-related efforts for specific game franchise.
- Deep Understanding of AAA Games: Experience working on AAA Games, platform experience a plus.
- Demonstrated Record of Success: Developing high-impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct-to-consumer performance-based marketing, for a portfolio of games/services.
- Broad Experience and Understanding: All facets of the marketing discipline, including consumer insights, product positioning, consumer promotions, online innovation, and creative development.
- Ability to Influence and Engage: External and internal stakeholders in a franchise brand vision.
- Experience Partnering with Licensors: Working on licensed IP games.
- Extensive Knowledge of Video Games: A huge plus.
- 5-7 Years of Brand and Product Marketing: Experience in brand and product marketing.
- Bachelor's Degree or Equivalent: MBA a plus.
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.
