Marketing Communications Project Officer
1 month ago
Marketing Communications Project Officer
Assist in the communications and project management for the Marketing department's retail and business programs in all markets, contributing to Dollar Bank's branding and goals.
Work closely with product management to develop and implement the creative elements for scheduled advertising and promotions.
Coordinate all aspects of promotion, both traditional and digital.
Interact with other bank departments, external organizations, vendors, and creative and media suppliers.
Key Responsibilities:
- Oversee all aspects of assigned projects, ensuring timely development and execution.
- Maintain supportive relationships with all departments and branches to help define marketing needs and recommend appropriate marketing/promotional channels.
- Communicate regularly with project requestors on the status of all projects.
- Assist in website development, testing, and maintenance of marketing-related items.
- Work collaboratively with outside marketing agencies and vendors to ensure campaigns are executed according to the approved strategy, within budget, and on time.
- Collaborate with the in-house graphic design team to develop projects and produce compelling marketing/promotional materials.
- Assist with social media initiatives to develop relevant promotional and financial education content for all Dollar Bank platforms.
- Monitor and respond to commentary as needed, and keep abreast of trends in social media.
- Assist with local listing management, including Google Posts and monitoring of Google Reviews.
- Keep abreast of current financial and banking legal compliance issues for all asset and liability products and Bank regulations.
Requirements:
- Bachelor's degree required.
- Five years of experience in marketing/communications required.
- Financial background preferred.
- Proficient in Microsoft Office and able to utilize web-based tools.
- Creative, resourceful, highly detailed, results-driven professional with strong professional initiative.
- Strong analytical and project planning skills.
- Effective interpersonal skills to collaborate with and motivate others to meet organizational goals.
- Strong customer service-orientation.
- Excellent written and verbal communication skills.
- Exceptional copywriting skills with the ability to adapt writing style to the audience and medium.
- Knowledge of social media platforms and website content management systems preferred.
- Thorough understanding of marketing principles.
- General knowledge of traditional media, direct mail, event promotion, print production, multi-media production, layout, and design.
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