Creative Director of Copy

3 weeks ago

Pittsburgh, Pennsylvania, United States GNC Full time
Job Overview

GNC is seeking a highly skilled and experienced Creative Director of Copy to lead our creative team and develop innovative marketing solutions that drive strategy and support merchandising, marketing, and branding goals.

The ideal candidate will possess 10-15 years of experience in creative roles within ad agency or retail teams, with a minimum of 5 years in a leadership capacity managing a team.

  • Proven track record of delivering creative marketing solutions that drive strategy to support merchandising, marketing, and branding goals
  • Demonstrated ability to multi-task effectively under pressure, meet timelines, and balance speed and quality within a fast-paced setting with changing priorities
  • Innovative, solution-based thinker who proactively identifies opportunities to help a creative team look at things differently
  • Detail-oriented with a clear understanding of overall objectives and a strong sense of ownership
  • Strong presentation skills and ability to respond well to critical feedback
  • Ability to instruct, direct, and evaluate employees
  • Ability to predict project requirements, anticipate potential problems, and propose solutions
  • Articulate, patient, and tenacious, thriving in a high job volume environment
  • Highly collaborative; great facilitator; leads by example
  • Persuasive, fact-based, and articulate with excellent collaboration skills
  • Positive Attitude

Responsibilities:

  • Lead the creative team to develop innovative marketing solutions that drive strategy and support merchandising, marketing, and branding goals
  • Manage the creative messaging strategy and direction of high-level campaign work within the internal marketing team
  • Bring an always-on, optimistic, collaborative approach to everything you do
  • Serve as a campaign department and discipline lead, ensuring the continued growth of the team and uniting everyone to push the boundaries of what creativity can be
  • Help identify the strategic and conceptual direction across various projects and clearly present those ideas to cross-functional teams and C-suite
  • Oversee the development of top-line creative concepts for all GNC campaigns, both brand and promotional/seasonal campaigns, as specified in briefs provided by various business partners
  • Maintain a solid reporting line to the VP of Creative and other senior leadership, providing support and clear communication to the senior team on current initiatives, while ensuring work is creatively outstanding and meets all proposed objectives
  • Initiate high-level brainstorming/retail campaign development sessions and provide oversight during concept phases to ensure ideas integrate and translate within digital, print, social, broadcast, and all traditional and non-traditional media
  • Direct the execution of creative retail campaigns across all mediums, print, CRM, display, web, and social, partnering with Project Managers, Merchants, other Creative Team members, and Agencies to optimize outputs
  • Lead and collaborate with outside agency or freelance creative resources for outside concept development as required
  • Review all final creative pieces and ensure quality, efficiency, and accuracy
  • Support the usage, updating, and maintenance of Brand Guidelines
  • Recruit, train, develop, retain, and manage the creative copy team, supervising the Creative, Copy, and Digital team managers, identifying and developing talent, fostering a culture of creative excellence and collaborative spirit

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