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Shopper Marketing Merchandising Manager

2 months ago

Chicago, Illinois, United States Wells Enterprises, Inc. Full time
Job Description

Job Title: Shopper Marketing Merchandising Manager

Company: Wells Enterprises, Inc.

Job Summary:

We are seeking a highly skilled Shopper Marketing Merchandising Manager to join our team at Wells Enterprises, Inc. As a key member of our retail marketing team, you will be responsible for developing and executing merchandising strategies that drive shopper engagement and sales across various retail channels.

Key Responsibilities:

  • Merchandising Strategy Development: Develop and implement comprehensive merchandising strategies to enhance shopper engagement, disrupt the shopper journey, and drive sales growth.
  • Retail Execution: Lead the development and execution of in-store merchandising displays, disruptive point-of-sale materials, and promotional signage.
  • Analytics: Collaborate with shopper insights team to partner on insights and data analytics to inform merchandising strategies and optimize shopper experiences.
  • Cross-Functional Leadership: Collaborate with marketing, sales, creative services, sales operations, and supply chain teams to ensure cohesive and aligned merchandising strategies.
  • Budget Management: Manage the merchandising budget, ensuring efficient allocation of resources to maximize ROI.
  • Vendor and Partner Management: Manage relationships with external vendors and agencies involved in the creation and execution of merchandising materials.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 5+ years of experience in shopper marketing, merchandising, or retail marketing within the CPG industry.
  • Skills: Deep understanding of shopper behavior, expertise in retail environments and merchandising best practices, strong analytical skills, excellent project management skills, and strong communication and interpersonal skills.

About Us:

Wells Enterprises, Inc. is an EEO/AA employer M/F/Vet/Dis.