Senior Marketing Strategist

1 week ago

South Bend, Indiana, United States Logistick Inc Full time
Job Overview

Logistick, Inc. is a dynamic and innovative freight securement organization that caters to numerous Fortune 1000 clients, including some of the most forward-thinking companies in the industry. Over the past five years, this successful B2B sales entity has achieved a remarkable 50% revenue growth, driven by its patented, cutting-edge load securement solutions and a strong commitment to innovation, continuous enhancement, and customer focus.

We are in search of a seasoned and proactive Marketing Manager to spearhead the development and management of marketing channels aimed at expanding client relationships and boosting product sales.

Key Responsibilities:
  • Conduct thorough research to identify new product opportunities, assess demand for potential offerings, and gather customer insights.
  • Implement marketing strategies and oversee the execution of plans for existing products.
  • Collaborate with sales and product development teams to evaluate the feasibility of potential markets prior to product launch.
  • Coordinate with product development teams to oversee the creation of new products.
  • Manage the launch campaigns for new offerings.
  • Oversee distribution channels for products.
  • Ensure effective, branded marketing communications across various platforms, including the company website, print materials, digital channels, social media, and advertising.
  • Supervise media and marketing personnel as well as external public relations agencies.
Reporting Structure:
  • Reports To: VP of Sales & Marketing
  • Responsible For: Revenue Growth and Margin Improvement through Strategic Marketing
Responsibilities & Duties:
  • Develop marketing tools using Pardot, including lead generation, email marketing, prospect segmentation, and sales funnel management.
  • Create top-tier digital, mobile, and social media content and influencer strategies.
  • Present the company's go-to-market strategy, customer retention metrics, growth within existing accounts, and new customer acquisition during monthly strategic meetings.
  • Stay informed on emerging marketing trends and best practices, applying them to enhance Logistick's marketing and sales initiatives.
  • Monitor customer, market, and competitor activities, providing insights to Leadership, R&D, and Strategic Deployment.
  • Ensure tight integration between marketing investments and sales efforts, focusing on converting marketing expenditures into profitable growth opportunities.
  • Develop and lead a comprehensive marketing and branding strategy that enhances revenue opportunities and communicates our compelling safety and sustainability narrative.
  • Guide direct reports through regular one-on-ones, setting and tracking annual objectives, and establishing priorities.
  • Become an expert in Logistick's product offerings and unique selling propositions.
  • Analyze pricing elasticity of products and recommend pricing adjustments to drive business growth and improve margins.
  • Oversee all aspects of trade show processes, including exhibitions and promotional merchandising.
  • Familiarize and utilize Logistick's IT systems and procedures.
  • Focus on customer service, partnership development, and customer retention.
Secondary Responsibilities:
  • Travel to current or prospective clients for sales and support, including product demonstrations and addressing customer challenges.
  • Occasional travel to trade shows and exhibitions.
  • Support Logistick's focus on product innovation.
Job Requirements:
  • Strong curiosity and eagerness to learn.
  • Bachelor's degree in marketing, business, or engineering; relevant experience may substitute for formal education.
  • Experience in transportation, distribution, or warehousing is a significant advantage.
  • Proficient in Microsoft Office 365 and CRM systems.
  • Excellent project management, organizational, and time management skills.
  • Strong analytical and problem-solving abilities.
  • Ability to prioritize and meet deadlines effectively.
  • Exceptional written and verbal communication skills, including presentation capabilities.
  • Self-motivated with a collaborative team-oriented approach.
Preferred Experience:
  • Leadership experience with direct reports.
  • Strong written and verbal communication skills.
  • Effective time management and prioritization skills.
  • Organizational skills to manage multiple priorities.
  • A confident team player in a dynamic, results-driven environment.
Success Metrics:
  • Achievement of revenue targets.
  • Meeting margin improvement goals.
  • Successful execution of a comprehensive marketing plan.
  • Effective trade show strategy and implementation.
  • Consistent achievement of monthly, quarterly, and annual sales quotas.
Physical Requirements:
  • Ability to travel up to 20% of the time; standard office environment; potential exposure to outdoor conditions.
  • Ability to lift up to 45 lbs. and install Logistick products, which may involve bending, stooping, and kneeling.
Attractive Job Features:
  • Logistick is a rapidly growing company that continually innovates patented, industry-leading products designed to protect goods during shipping and ensure the safety of personnel involved in the process.
  • Our extensive product catalog allows us to comprehensively meet our customers' securement needs.
  • As a family-owned business, we foster a strong culture and significant opportunities for continued growth.
  • We offer a competitive salary, comprehensive benefits, and an SEP retirement plan as a form of profit sharing, making this position highly desirable.

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