Product Development and Merchandising Director for Hard Goods

7 days ago

FeastervilleTrevose, Pennsylvania, United States alphabroder Full time

About Us

At alphabroder, we build brands, champion causes, acknowledge achievements, and offer limitless solutions. Our extensive portfolio of over 6,500 styles from more than 60 brands of classic and trending apparel and products, including drinkware, bags, journals, and technology, work tirelessly to support our customers like promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses.

We pride ourselves on having positioned our 10 distribution and production facilities to cover 99% of the US population in a one to two-day shipping timeframe. Our primary focus is earning the trust of our customers, which is why our Vision is:

Be the Most Trusted & Valued Partner

For Branded Products & Services

The Director Merchandising Hard Goods plays a pivotal role in creating the 3-5 year seasonal hard goods line plan & strategy, encompassing product development and assortment management, suggested pricing strategies, product line volume & profit guidance, margin & GMROII targets, growth opportunities, and product lifecycle transition plans. Interpreting and applying Sales, Customer, Competitor, and Industry data and intelligence is integral to this process and a key responsibility.

Responsibilities

This role includes but is not limited to:

  • Assortment Management
    • Review sales performance and market data to create actionable insights that inform the line plan and support achievement of budgeted revenue and EBIDTA goals while establishing product needs at the brand and product class level.
    • Develop collaborative working relationships with internal partners in Supply Chain, Inventory Management, Finance, Decoration Engineering, and Pricing to align Merchandising strategy within budgetary and capacity constraints.
    • Collaborate with apparel merchandising leaders to enhance hard goods assortment product and new brand opportunities.
    • Conduct and publish seasonal supplier, competitive, and retail market analysis on trends, pricing, and customer-oriented experiences to inform & validate product strategies.
    • Develop integrated seasonal product selling strategies including sales samples and Marketing and Sales product selling priorities each season.
    • Create action plans to remedy assortment challenges including special or sale pricing (with Pricing team), Sales and Marketing activity to support selling and / or development of exit strategy for end of lifecycle styles (with Supply Chain, Inventory Management, Finance, and Pricing).
  • New Product Development
    • Manage new style and kitting development, first cost, and sourcing location (with Supply Chain), patent research (with General Counsel), compliance testing (with Supply Chain), packaging requirements, decoration pre-production testing, and costing (with Engineering).
    • Manage initial pricing, decoration methods & costing, and stocking locations recommendations for all new styles.
    • Assist in development of alphabroder apparel and hard goods kitting strategy with apparel merchandising and decoration engineering teams.
    • Collaborate with Supply Chain and Finance for new style opening orders and first year revenue forecasts.
    • Manage and maintain product level data accuracy in company data management and ERP systems.
    • Travel to Retail Trade Shows, Suppliers & Trading Partners (domestic and international) as needed (pending lift of COVID travel restrictions).
  • Sales Support
    • Support cross-functional commercial partners to execute the brand and product vision with Marketing, Sales, and Customers.
    • Establish & write product features and functions information for web, catalog, and marketing needs. Collaborate with Marketing on photography samples and photography needs and other web and catalog needs.
    • Collaborate with apparel Merchandising leaders for combined seasonal new product sales training collateral creation.
    • Conduct product training & new style presentations (both in person and virtual) as needed at national and regional sales meetings or industry trade show events.
    • Support selling efforts by meeting with Customers at industry events and in-person Customer sales calls.
    • Support Marketing in management of industry distributor tools (SAGE, ESP, and Distributor Central) spend and data accuracy.

Qualifications

We seek an experienced professional with the following qualifications:

  • Bachelor's Degree in a related field of study or commensurate professional experience.
  • 7-10+ years of experience in hard goods product development and merchandising in the promotional products industry.
  • 7-10+ years of experience in hard goods product development and merchandising in the promotional products industry, including a proven track record of effective working relationships with Asian trading companies and manufacturers.
  • Prior retail apparel, accessories, and hard goods experience a plus.
  • Passion for product, including prior knowledge of design, hard goods product development, and compliance and decoration production processes.
  • Analytical thinker, excited to analyze data, and use sales and customer feedback to drive assortment decisions.
  • Technically and computer savvy, eager to learn new systems, and expertise in Microsoft Excel. Proficiency in Tableau a plus.
  • Enjoy building strong relationships with internal and external partners.
  • Excellent communicator both written and verbal. Strong time management and organizational skills.
  • Motivated by challenge and can positively lead through change and ambiguity.
  • Comfortable taking calculated risks to achieve results.
  • Ability to travel up to 20% of the time.

Benefits

We offer competitive pay and a comprehensive benefits package to those who qualify, including:

  • Medical, dental, vision, and life insurance.
  • Employee Assistance Program (EAP).
  • Flexible Spending Account (FSA).
  • 401(k) with company match.
  • Company-paid Life Insurance and Short-Term Disability Insurance.
  • Paid Time Off (Holidays, Vacation, and Personal/Sick).
  • Employee Purchasing Program.
  • Career Development and Tuition Reimbursement.

About Our Company

alphabroder is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We participate in the E-Verify program and adhere to the principles outlined in the EEO is the Law Poster Supplement.

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