Director, Marketing

6 days ago


San Antonio, Texas, United States USAA Full time
About the Role

USAA is seeking a seasoned marketing professional to lead our Affiliate & Aggregator Marketing team. As Director, Marketing - Affiliates & Aggregators, you will be responsible for driving growth and optimizing our affiliate and aggregator relationships to achieve business objectives.

Key Responsibilities
  • Lead a high-performing team of marketing channel experts, including individual development, performance management, training, and coaching.
  • Present and communicate media strategies, plans, and executions to executive partners and stakeholders across the enterprise.
  • Align with paid and owned marketing peer leaders on multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated.
  • Audit and optimize existing Affiliate & Aggregator relationships for Cost Per Acquisition efficiency, Customer Lifetime Value, and Policy sales targets.
  • Grow relationships with successful channel partners and publishers.
  • Create a test and learn strategy for new partner opportunities and optimizations.
  • Work directly in affiliate and aggregator platforms and with our affiliate agency to manage campaigns and pull data.
  • Collaborate with Audience and Product teams to determine the best opportunities to reach our audiences across networks for existing and go-to-market products.
  • Partner with the Creative team on creative needs including logos and landing pages.
  • Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support to brand and product line marketing management.
  • Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements
  • Bachelor's degree or 4 years of related experience may be substituted in lieu of degree.
  • 8 or more years of progressive related experience in a digital marketing or advertising function.
  • 3 years of direct team lead or management experience required.
  • Familiarity with the insurance industry and Affiliate and Aggregator platforms such as Impact, CJ Affiliate (Commission Junction), MediaAlpha, and Quinstreet.
  • Extensive experience with launching, optimizing, and maintaining Affiliate & Aggregator relationships and performance campaigns, including in-platform experience.
  • Excellent communication, analytical, and organizational skills.
  • Comfortability with data, metrics, analytics, and reporting.
  • Demonstrated ability to manage and lead a comprehensive paid media plan, including internal team and external media agency oversight.
  • Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals required.
  • Expert-level business acumen in the areas of business operations, industry practices, and emerging trends.
  • Understanding of specific laws and rules that govern consumer products.
What We Offer

USAA offers a competitive salary range of $120,550 - $230,400, as well as a comprehensive benefits package, including medical, dental, and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.

USAA is an Equal Opportunity Employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.


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