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Social Media Campaign Manager
2 months ago
Company Overview:
Starcom is a leading global communications planning and media agency with a rich history spanning over 80 years. We are dedicated to placing people at the heart of our operations, leveraging the power of data and technology to drive impactful outcomes for both individuals and businesses. With a workforce of over 7,000 professionals across more than 100 locations worldwide, we collaborate with some of the most prominent brands, including Bank of America, Best Buy, and McDonald's.
Key Functions:
As the Social Media Campaign Manager, you will oversee the daily execution of social media advertising initiatives. Your role will involve close collaboration with media strategy and client teams to convert overarching marketing objectives into effective paid media campaigns across various social platforms. You will manage a team of Analysts and Senior Analysts, ensuring timely project delivery and fostering their professional growth.
This position demands both strategic insight and tactical execution, requiring you to translate detailed knowledge of paid social into actionable strategies and recommendations. You will support the Associate Media Director and Director in enhancing the team's expertise in paid social and in crafting innovative strategies to achieve client goals.
Core Responsibilities:- Lead and manage the daily operations of all paid social campaigns, including proposal creation, campaign launch, and performance analysis.
- Collaborate with Investment, Strategy, and Activation teams to respond to client requests, develop strategic campaign frameworks, and identify new solutions.
- Guide and mentor team members to foster their development.
- Aggregate data from various social media platforms and work with the Analytics team to generate comprehensive reports, offering insights and optimization strategies.
- Implement established account management practices and enhance campaign performance standards.
- Stay updated on social media trends, including advertising formats and technologies, to optimize campaign effectiveness.
- Encourage communication and teamwork within the agency.
- Participate in knowledge-sharing sessions to exchange strategies for campaign enhancement.
- Formulate action plans to measure social media success, including key performance indicators and optimization techniques.
- Promote the significance of social media and educate clients and internal teams on the latest advancements in this dynamic media landscape.
- Oversee a dedicated team of social media buyers.
- Conduct regular performance reviews of campaigns against established KPIs.
- Provide guidance for campaign optimization and the implementation of new strategies.
- Prepare and present campaign strategies and performance results to clients and internal stakeholders.
- Develop insights on emerging technologies and trends within the social media sector.
Required Skills:
Candidates should possess a Bachelor's degree or higher, preferably in marketing, advertising, business, or related fields. A minimum of 3 years of relevant experience is required, with at least 1 year of hands-on experience managing Facebook and Twitter advertising platforms. Strong analytical, organizational, and communication skills are essential, along with previous leadership experience. Proficiency in Microsoft Office, particularly Excel, is necessary. We seek a resourceful and motivated individual capable of working independently and collaboratively.
Starcom is an Equal Opportunity Employer. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
