Social Media Analyst

1 week ago

Chicago, Illinois, United States Starcom Full time
Job Overview

Company Overview:
Starcom, a leader in global communications planning and media, has a rich history spanning over 80 years. We are committed to our foundational belief that people are at the heart of everything we do. Each day, we leverage the transformative power of data and technology to inspire and advance both individuals and businesses. With a workforce of over 7,000 across more than 100 offices worldwide, we collaborate with some of the most renowned marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, and Visa.

Role Responsibilities:

Key Responsibilities:
The Analyst role is an entry-level position that utilizes expertise in paid social media to deliver actionable insights and strategic recommendations. You will contribute to the development of innovative strategies aimed at achieving and surpassing client business goals while overseeing the tactical execution and optimization of social media initiatives.

  • Drive daily innovative strategies to fulfill and exceed client business objectives while managing the execution and optimization of social media campaigns.
  • Assist in the optimization, implementation, and analysis of paid social marketing efforts.
  • Support the execution of customer, media, brand, and market research to uncover unique insights and opportunities.
  • Collaborate with the Paid Social Manager to enhance strategic social expertise within the team.
  • Analyze key metrics to assess campaign effectiveness and develop critical findings for optimization.
  • Facilitate the sharing of data and insights among relevant internal stakeholders to inform future strategies.
  • Build and maintain strong relationships with internal teams and client groups.
Qualifications:

Required Qualifications:
Candidates should possess a Bachelor's degree or higher, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field. A minimum of 6 months of experience in paid social bid management, campaign development, and optimization using leading social platforms (e.g., Facebook, Twitter) is required. Experience in digital media operations is preferred.

  • Strong analytical and mathematical skills with the ability to manage and interpret data.
  • Familiarity with Facebook and Twitter Ads platforms or third-party API technologies.
  • Understanding of Search PPC and digital display advertising.
  • A resourceful, curious, and motivated individual capable of working independently as well as collaboratively.
  • Excellent organizational and communication skills.
  • Proficiency in Microsoft Office Suite, particularly with intermediate to advanced Excel skills.
Additional Information:

Company Commitment:
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Employee Benefits:
We offer a comprehensive benefits package that includes:

  • Paid Family Care for parents and caregivers for 12 weeks or more.
  • Financial support for Adoption, Surrogacy, and Fertility.
  • Assistance for pet adoption.
  • Employee Assistance Programs and Health/Wellness reimbursements to support your future and work/life balance.
  • Tuition Assistance.
  • Generous paid time off, including Flexible Time Off, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • 'Work Your World' Program encouraging employees to work from various locations for up to 6 weeks a year (based on eligibility).
  • Business Resource Groups that support diverse affinities and alliances.

The benefits listed are available to eligible U.S.-based employees, reviewed annually, and governed by the terms of the applicable plan documents.

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