Category Insights Manager

1 day ago


Santa Monica, California, United States Red Bull Full time
Job Title: Category Insights Manager

At Red Bull North America, we're seeking a highly skilled Category Insights Manager to join our team. As a key member of our Category Insights team, you will be responsible for leading the development and communication of category insights that drive business growth and inform our sales strategy.

Responsibilities:
  • Uncover sales opportunities and provide leading-edge fact-based insights to inform our sales strategy, growth, and category growth by merging data from across resources (i.e. Circana, Numerator, Mintel) to tell the most compelling story
  • Produce and deliver weekly and monthly category insight presentations to inform important internal partners across departments (i.e. Leadership Teams, Category Development, Sales, Marketing, and Distribution)
  • Drive key insight deliverables that support the annual Business Planning process, such as Year End Review, Annual Insights Kick-off, Customer Marketing Agreements
  • Connect with partners to identify potential insight needs and help develop and deliver an Insights Learning Plan that provides unique insights to support our teams
Requirements:
  • 8+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights
  • DSD Beverage experience
  • Experience using and employing syndicated data, customer card/POS data, and panel data to increase sales and share growth (experience with data sources such as Circana, Nielsen, Numerator, 84.51, dunnhumby, Luminate, Mintel, Euromonitor)
  • Working knowledge of CPG retail landscape, sales drivers, merchandising, & execution
  • Experience with additional analytic programs an advantage (i.e., Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx)
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Travel 0-10%
Where You'll Be Based:

Santa Monica, California, United States



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