Senior Media Planner

2 days ago

Santa Monica, California, United States The Many Full time
About The Many

The Many is a movement to push the world forward, combining technology, creativity, and empathy to make stuff consumers actively seek, engage, and share.

Job Description

We are looking for a Senior Media Planner to join our team. As a Senior Media Planner, you will be responsible for embracing our clients' business, understanding their target audience, and providing education on best practices and media principles.

Key Responsibilities
  • Embrace clients' business, including understanding of target, category, and competitors
  • Provide education on best practices, media principles, and industry at large
  • Craft and build target audiences in syndicated research tools, and analyze relevant data and stats to provide target, brand, and/or category insights
  • Aggregate and analyze data from competitive research tools and provide insights on spending and marketing activity and implications for clients' approach to paid media
  • Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating updates to managers, leadership, and cross-functional teams
  • Responsible for day-to-day management of accounts, including client status docs, creating and issuing IOs and MAFs, managing and updating flowcharts and budgets, ongoing budget pacing, billing, etc.
  • Begin serving as a resource and trusted partner for clients
  • Build productive relationships internally, with external agency partners, media sales vendors, and with clients
  • Translate strategy into tactical plan recommendations and executional elements, including the development of RFPs, briefing vendors, evaluating partner proposals, negotiating plan details, and budget allocation and optimization
  • Trafficking and QA of all media, including coordination and communication with internal and external buying teams to ensure proper execution
  • Responsible for monthly, quarterly, and campaign reporting, providing performance insights on media strategy and tactics, including communication of optimization strategies, challenges, and opportunities across all channels
  • Responsible for ongoing campaign billing tracking, management, and reconciliations
  • Contribute to other junior team member(s) development, including onboarding and guiding them in setting goals, project tasks, and timelines
Requirements
  • 2 years of agency experience required
  • Motivation and eagerness to learn
  • A natural curiosity of the media landscape and a desire to innovate and keep up with trends
  • Familiarity with marketing principles, analytics, and concepts
  • Knowledge of various media channels and buying methods (TV, CTV, Digital Partnerships, Audio, Social, Programmatic, OOH, etc.)
  • A collaborative and team-oriented mindset, and willingness to roll up your sleeves
  • Enthusiasm for mentoring and teaching team members
  • An eye for details
  • Exceptional organizational skills
  • The ability to thrive in a deadline-driven, fast-paced environment, while juggling multiple projects
  • A solution-oriented and proactive mindset
  • Excellent communication, presenting, and writing skills
  • Proficient working knowledge of Microsoft Office and/or Google suites
  • Open to working in-office three days a week
Preferred Qualifications
  • Experience in negotiating, constructing, and executing digital media plans
  • Expertise in third-party research tools: MRI, YouGov, Pathmatics, Kantar
  • Expertise in third-party ad server and ad verifications (DCM and IAS Preferred)

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