Business Development Manager

2 weeks ago

Westborough, Massachusetts, United States Martignetti Companies Full time
Job Title: Business Development Manager

At Martignetti Companies, we are seeking a highly motivated and experienced Business Development Manager to join our team. As a key member of our sales team, you will be responsible for driving brand visibility and sales for Diageo's portfolio, with a focus on whiskey and agave brands.

Key Responsibilities:
  • Build and maintain strong relationships with key on-premise accounts to drive visibility and growth of Diageo's portfolio.
  • Develop and execute brand initiatives, platforms, and campaigns to enhance brand equity and awareness.
  • Partner with accounts on cocktail menu R&D, consultation, and strategy to ensure Diageo brands are featured prominently.
  • Deliver training sessions to staff on brand, category, and cocktail knowledge.
  • Manage influencer partnerships and budget, focusing on ROI while growing the Diageo Tequila and Whiskey brands through strategic collaboration.
  • Track sales data and analyze market trends, delivering monthly reports with actionable insights for growth opportunities.
  • Actively engage on social platforms to raise brand visibility and connect with consumers.
Requirements:
  • Elevated understanding of social media platforms and influencer marketing.
  • Proven experience in event planning and execution for trade and consumer audiences.
  • Ability to analyze sales data and make data-driven decisions.
  • Excellent communication skills, both verbal and written, with the ability to convey brand messaging across multiple platforms.
  • Experience working with distributor sales teams to enhance brand presence and meet sales targets.
  • Strong organizational skills with the ability to manage budgets and demonstrate ROI for marketing activities.
  • Knowledge of industry trends, customer needs, and brand reception, particularly in the Whiskey and Agave categories.
Physical Demands and Environment:

The ideal candidate will be able to work flexible hours and travel frequently to visit key accounts, attend industry events, and meet with influencers. Must be able to lift promotional materials and event setups weighing up to 40 pounds. Work may involve extended periods of standing during activations and events. Role involves working in many environments, from office settings to bars, restaurants, and event spaces. Work requires travel and exposure to weather conditions. Potential for accidents due to travel including traffic accidents, delivery of goods, or the set up of displays.

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