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Multimedia Sales Executive
2 months ago
Salem Media Group is seeking a highly motivated and results-driven Media Strategist / Account Executive to join our growing on-air and digital sales team. As a key member of our team, you will be responsible for selling and managing our multi-media marketing solutions, including radio, digital, and event sales, to local small and medium-sized businesses.
Key Responsibilities- Prospecting and Business Development: Identify and pursue new business opportunities with local and regional businesses, including small and medium-sized enterprises (SMEs) and independent retailers.
- Client Needs Analysis: Conduct in-depth needs analysis to understand client objectives and develop targeted marketing solutions that meet their needs.
- Marketing Proposal Development: Create and present strategic marketing proposals to key accounts and new business decision makers, highlighting the benefits of our multi-media marketing solutions.
- Revenue Growth and Budget Management: Accurately project revenues and meet or exceed monthly budgets for all product lines, while developing new business opportunities to drive revenue growth.
- Proven Sales Track Record: A demonstrated track record of exceeding sales goals in both on-air and online media.
- Digital Marketing Expertise: Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, email marketing, chat, website development, and others.
- Business Acumen: A demonstrated understanding of and success in selling to local and regional businesses, including SMEs and independent retailers.
- Communication and Presentation Skills: Excellent written and verbal communication skills, with the ability to present multi-varied solutions to groups of people as needed.
- Microsoft Office Proficiency: Proficiency in Microsoft business software, including MS Word, Outlook, PowerPoint, Excel, and others, with the ability to quickly learn new software applications for prospecting and market insights.
- Competitive Compensation: A competitive pay structure based on experience.
- Health and Wellness Benefits: Health, dental, vision, and life insurance.
- Retirement Plan: A 401(k) retirement plan.
- Time Off: Paid holidays and vacation time.
