Growth Marketing Leader

3 days ago

Palo Alto, California, United States Point Digital Finance, Inc. Full time
About Point Digital Finance, Inc.

At Point Digital Finance, Inc., we're revolutionizing the way people access their home equity. Our mission is to make homeownership more valuable and accessible to everyone. We're a team of innovators, explorers, and builders who are passionate about creating financial products that improve lives.

We've raised over $180 million from top investors like Andreessen Horowitz, WestCap, and Prudential, and we're proud to be an equal-opportunity employer. Our diverse team brings unique perspectives, experiences, and cultures to the table, and we believe that's what makes us stronger.

Job Summary

We're seeking a highly skilled Senior Growth Marketing Manager to lead our growth marketing initiatives. As a key member of our team, you'll develop and execute strategies that drive acquisition efforts while maximizing efficiency. You'll work closely with our Head of Growth Marketing to ensure seamless collaboration and success.

Key Responsibilities
  • Campaign Execution: Manage day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI.
  • Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
  • Strategy Development: Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
  • Data-Driven Insights: Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings.
  • Lifecycle Marketing: Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action. Partner with sales on outreach to existing customers and assess impact.
  • Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
  • High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
  • Budget Management: Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.
Requirements
  • 7+ years of relevant work experience.
  • 5+ years of hands-on experience managing digital marketing campaigns.
  • Bachelor's degree (Master's degree is a plus).
  • Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video. Experience in consumer finance is a plus.
  • Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like Google Analytics.
  • Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
  • Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
  • A balance of strong creative intuition and strategic thinking. You know how to engage and empathize with target audiences while maximizing marketing effectiveness.
  • Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
  • Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.
Compensation and Benefits

Point offers competitive compensation and benefits to support your career growth and well-being. Based on market data, the expected annual base salary range for this role is $130,100 - $176,000, depending on location and experience. Additionally, you'll have access to generous health benefits, unlimited paid time off, flexible remote and onsite work arrangements, fully paid parental leave, and opportunities for professional development and equity participation.

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