Chief Marketing Director

1 week ago

Palo Alto, California, United States EarnIn Full time

EarnIn, a pioneer in earned wage access, seeks an innovative Chief Marketing Officer to drive transformative growth and customer acquisition efforts. The ideal candidate will have 10+ years of progressive marketing leadership experience, preferably in B2C environments.

About the Role

This high-impact position is responsible for shaping EarnIn's marketing vision, leading growth initiatives, and scaling customer engagement strategies in a dynamic environment.

The successful candidate will be a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization.

Key responsibilities include:

  • Developing and executing cohesive positioning and messaging strategies that differentiate EarnIn's products and enhance brand awareness.
  • Leading a comprehensive marketing roadmap that aligns with EarnIn's growth strategy and customer acquisition, engagement, and revenue growth goals.
  • Managing product launch initiatives to drive adoption and retention, as well as demand generation campaigns to optimize customer acquisition and nurture relationships.
  • Fostering grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition.
  • Building upon a deep understanding of customers and analytics to create personalized targeted campaigns aimed at enhancing customer engagement, increasing lifetime value, and improving return on ad spend.

As a key member of EarnIn's Executive Leadership Team, the Chief Marketing Officer will report directly to the CEO and lead the marketing organization to deliver on EarnIn's vision and ambitious growth objectives.

What We're Looking For

We seek a proven marketing leader with exceptional communication and presentation skills, experience engaging and influencing C-suite executives and board members.

The ideal candidate will have expertise in designing and implementing scalable product marketing processes and frameworks that drive efficiency and results.

A strong analytical mindset, combined with a deep understanding of data analytics, customer segmentation, and performance metrics, is essential for this role.

The salary range for this full-time position is $375,000 - $475,000 + equity + benefits, based on location and level of experience.

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