Marketing Strategist
7 days ago
The Marketing Strategist will spearhead all product and content marketing initiatives at Lightning Labs, designing go-to-market strategies and crafting compelling stories around our products.
About UsLightning Labs is a forward-thinking company dedicated to harnessing the power of the Lightning Network. We're seeking a talented Marketing Strategist to join our team and drive our marketing efforts.
ResponsibilitiesProduct Marketing- Develop value propositions, narratives, and positioning that effectively communicate product capabilities to customers and the community.
- Collaborate with cross-functional teams to stay up-to-date on the latest product roadmap and craft engaging narratives early in the development process.
- Craft and manage achievable timelines with the VP of Product, ensuring seamless project execution.
- Drive blog development and associated marketing activities to completion, coordinating with the Business team to clearly communicate value to users.
- Balance explaining technical and business value behind all products.
- Create high-quality content to raise awareness and educate the audience about the Lightning Network, Lightning Labs, and its products.
- Support funnel growth activities, including blog posts, press releases, social media engagement, and community events.
- Develop collateral and messaging, such as decks, detailed FAQs, client trainings, and more.
- Grow organic awareness and engagement across community platforms like Slack, Telegram, Twitter, etc.
- Work with the Business Development team to develop educational materials for customer acquisition.
- 3-5 years of experience in Product Marketing or a writing-related role at a high-growth startup.
- Attention to detail and strong writing and editing skills.
- A creative thinker who can effortlessly communicate technical concepts to non-technical audiences.
- A high-level understanding of bitcoin, the Lightning Network, the Lightning community, and Lightning Labs products.
- Eagerness to try new things and energized by creative challenges.
- Possession of a passion for bitcoin and the Lightning Network.
- Eagerness to engage with the Lighting community.
- Interest in building and growing our Marketing vertical.
Estimated salary: $90,000 - $110,000 per year (dependent on location and experience).
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