Marketing Strategist

7 days ago


Palo Alto, California, United States Lightning Labs Full time
Job Overview

The Marketing Strategist will spearhead all product and content marketing initiatives at Lightning Labs, designing go-to-market strategies and crafting compelling stories around our products.

About Us

Lightning Labs is a forward-thinking company dedicated to harnessing the power of the Lightning Network. We're seeking a talented Marketing Strategist to join our team and drive our marketing efforts.

ResponsibilitiesProduct Marketing
  • Develop value propositions, narratives, and positioning that effectively communicate product capabilities to customers and the community.
  • Collaborate with cross-functional teams to stay up-to-date on the latest product roadmap and craft engaging narratives early in the development process.
  • Craft and manage achievable timelines with the VP of Product, ensuring seamless project execution.
  • Drive blog development and associated marketing activities to completion, coordinating with the Business team to clearly communicate value to users.
  • Balance explaining technical and business value behind all products.
Communications
  • Create high-quality content to raise awareness and educate the audience about the Lightning Network, Lightning Labs, and its products.
  • Support funnel growth activities, including blog posts, press releases, social media engagement, and community events.
  • Develop collateral and messaging, such as decks, detailed FAQs, client trainings, and more.
  • Grow organic awareness and engagement across community platforms like Slack, Telegram, Twitter, etc.
  • Work with the Business Development team to develop educational materials for customer acquisition.
RequirementsExperience and Skills
  • 3-5 years of experience in Product Marketing or a writing-related role at a high-growth startup.
  • Attention to detail and strong writing and editing skills.
  • A creative thinker who can effortlessly communicate technical concepts to non-technical audiences.
  • A high-level understanding of bitcoin, the Lightning Network, the Lightning community, and Lightning Labs products.
  • Eagerness to try new things and energized by creative challenges.
Preferred Qualifications
  • Possession of a passion for bitcoin and the Lightning Network.
  • Eagerness to engage with the Lighting community.
  • Interest in building and growing our Marketing vertical.

Estimated salary: $90,000 - $110,000 per year (dependent on location and experience).



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