DTC Growth Analyst

2 weeks ago


New York, New York, United States Book of the Month Full time
About the Role

We're seeking a highly analytical and driven individual to join our DTC Growth and Retention Analyst Program. As a key member of our team, you'll work across the full spectrum of DTC growth efforts, including customer acquisition, digital performance marketing, media buying, retention, LTV optimization, and member experience programs.

Key Responsibilities
  • Manage at-scale customer acquisition programs on various channels, including Meta, TikTok, email, and out-of-home advertising.
  • Conceptualize and plan A/B tests across technical and creative variables, working closely with the creative team to track and report on performance.
  • Oversee cross-channel budgets to achieve CPE and CAC to LTV targets, using data and math to analyze and report on performance.
  • Build and manage complex project plans for key member experience programs, such as the annual Reading Challenge and Book of the Year program.
  • Gather, analyze, and report on member sentiment across channels, including paid media, organic social media, and member surveys.
Requirements
  • 0-3 years of work experience in a related field.
  • Strong analytical and quantitative problem-solving skills.
  • Strong work ethic, ability to learn quickly, and take on new challenges.
  • Interest in e-commerce, direct-to-consumer, or the book business.
  • High attention to detail and accuracy.
  • Grit and perseverance in the face of challenges.
  • Effective verbal and written communication skills.
What We Offer

We offer a competitive salary range of $62,400 - $100,000, depending on experience. If you're a fan of new release fiction or a current or former Book of the Month member, we'd love to hear from you


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