Vice President of Marketing and Growth

7 days ago

New York, New York, United States Figure 8, LLC Full time
About the Role

We are seeking a seasoned marketing leader to join our team as Vice President of Marketing. Reporting to the Chief Executive Officer, this individual will be responsible for driving our company's end-to-end growth marketing efforts during a period of expansion.

Key Responsibilities
  • Develop and execute a comprehensive growth marketing plan to drive customer acquisition and top-line profitability across multiple online, in-person, and field channels.
  • Lead a global team to improve, execute, and define the company's growth marketing vision, strategy, and plan.
  • Utilize data-driven insights, competitor strategies, and AI to optimize marketing and omnichannel strategies, enhance generative search, marketing campaign content, and campaign analytics.
  • Direct all online and offline marketing programs, including Paid Search, Out-of-Home, Email Marketing, Affiliates, Display, Retargeting, PR, Social, and other marketing partnerships.
  • Establish benchmarks and track progress on results for business-critical KPIs related to growth, volume, CAC, retention, LTV/payback, and own achievement of monthly KPIs.
  • Provide proactive insights and analysis on strategic challenges and marketing opportunities to senior leadership, identifying new opportunities and determining the cost-effectiveness and ROI of various initiatives.
  • Refine, define, and seek opportunities for continued innovation across the 12-24 month marketing plans for customer acquisition, retention, and revenue growth.
  • Test and implement creative and innovative campaigns that drive user acquisition, engagement, and retention, leveraging cutting-edge strategies and emerging platforms.
  • Maintain and improve relationships with Operations Team and Museum sites to enhance our value proposition and offering, focusing on driving improvements in our guest experience and visitation.
  • Oversee budgets and allocate resources effectively, partnering with finance to develop and implement advanced analytical models and tools to support marketing efforts.
  • Lead and mentor a global team, focusing on growth, innovation, and collaboration.
Requirements
  • 10+ years of experience in marketing, with a deep focus on upper-funnel brand marketing.
  • Experience working across the full DTC marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix, including online and offline channels.
  • Combination of strong strategic thinking with the ability to translate quantitative and qualitative data and insights into a better customer experience and influence intelligent decision making across the business.
  • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent.
  • Strong track record of collaboration with cross-functional teams.
  • Familiarity with working in multi-city and/or in an international setting.
What We Offer

We offer a competitive salary range of $200,000 - $275,000 USD, dependent on location and experience, as well as a comprehensive benefits package, including 401(k), dental insurance, health insurance, paid time off, and vision insurance.

Figure 8, LLC is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.

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