Consumer Growth Leader
4 weeks ago
The Knot Worldwide is a leading technology company serving the $100+ billion wedding, corporate, and social events industry. We connect people with great merchants and help event merchants build their businesses.
Job SummaryWe are seeking an energetic, enthusiastic, and highly quantitative Senior Media Manager to lead consumer growth across both paid and affiliate acquisition efforts across The Knot and WeddingWire brands.
Key Responsibilities- Owning end-to-end paid marketing strategy and program operations management for B2C initiatives, including OTT, CTV, OOH, Display, Paid Search, Social, App stores, and affiliate.
- Partnering across multiple organizational units to increase visibility and return on ad spend for these growing brands.
- Managing a team of marketing managers and analysts and overseeing end-to-end aspects of media investment.
- Minimum 8+ years of professional experience in marketing media, with a strategy, operations, and management background.
- Experience managing a team of media professionals, with a team consisting of +4 members.
- Media agency experience preferred, with a background in strategy, buying, and operations.
- Expertise in planning, executing, and optimizing successful brand, DTC, and affiliate media programs, including Video, Audio streaming, CTV, SEM, PMax, Programmatic, Social Media, and App.
- Expert knowledge of affiliate marketing best practices, with experience implementing programs.
- Experience leveraging data from internal and external tools, including MMM, attribution modeling, Qlik, and Tableau.
- Experience planning, implementing, and reporting on A/B testing programs and customer segmentation optimizations.
- Ability to identify and track movements in the media and affiliate environment and recommend potential shifts in strategy.
- Ability to clearly and concisely articulate performance reporting and test results to all stakeholders.
We believe in a wide range of holistic offerings to support our employees, including mental wellbeing, physical health, and financial planning. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
We have office spaces in various locations around the world, including Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.
We are an equal employment opportunity employer and comply with applicable state and local laws governing nondiscrimination in employment. We prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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