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Senior Manager, Consumer Media and Growth

2 months ago

New York, New York, United States The Knot Worldwide Full time
About the Role

The Knot Worldwide is a leading technology company serving the $100+ billion wedding, corporate, and social events industry. We connect people with great merchants and help event merchants build their businesses.

Job Summary

We are seeking an energetic, enthusiastic, highly quantitative Senior Media Manager to lead consumer growth across both paid and affiliate acquisition efforts across The Knot and WeddingWire brands.

Key Responsibilities
  • Own end-to-end paid marketing strategy and program operations management for B2C initiatives including but not limited to the following channels: OTT, CTV, OOH, Display, Paid Search, Social, App stores and affiliate.
  • Partner across multiple organizational units (consumer & integrated marketing, product, engineering and business management, FP&A) to increase visibility and return on ad spend for these growing brands.
  • Directly manage a team of marketing managers and analysts and will manage end-to-end aspects of media investment.
Requirements
  • Minimum 8+ years professional experience in marketing media (strategy, operations and management background required).
  • Experience managing a team of media professionals of a team consisting of +4 members.
  • Media agency experience preferred - background in strategy, buying, operations.
  • Expertise directly planning, executing and optimizing successful brand, DTC and affiliate media programs (Video, Audio streaming, CTV, SEM, PMax, Programmatic, Social Media, App), effectively in a portfolio based model utilizing both directly managed team and agency support.
  • Expert knowledge of affiliate marketing best practices (experience implementing programs preferred).
  • Experience and ability to leverage data from internal and external tools (MMM, attribution modeling Qlik/Tableau).
  • Experience planning, implementing and reporting on A/B testing programs and customer segmentation optimizations.
  • Ability to identify and track movements in the media and affiliate environment and recommend potential shifts in strategy.
  • Ability to clearly and concisely articulate performance reporting and test results to all stakeholders with the purpose of educating and obtaining buy-in for future funding and optimization opportunities.
What We're Looking For
  • A team leader - you enjoy motivating and inspiring others.
  • Analytical and highly results driven - able to turn data into results.
  • Self-directed with the ability to take initiative.
  • Able to focus on prioritization efficiently and multi-tasking.
  • Able to pay exceptional attention to detail and focus on accuracy.
  • Holding strong technical skills and the ability to direct and QA implementation of program tagging/tracking with cross-functional engineering teams.
  • Enthusiastic with the ability to thrive in a fast-paced environment with atmosphere of constant change.