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Director of Growth Hacking

2 months ago


New York, New York, United States The Estee Lauder Companies Inc. Full time

About the Role

We are seeking a highly skilled Digital Marketing Director to join our team at The Estee Lauder Companies Inc. as a Growth Hacking Strategist. In this role, you will be responsible for driving sales and growth through innovative digital marketing strategies.

Key Responsibilities

  • Develop and execute high-performing direct-response campaigns that align with brand essence
  • Scale performance marketing across multiple channels, including email, SMS, paid social, display, search, SEO, affiliate, influencer, referral, print, and direct mail
  • Collaborate with retail partners to define the best approach globally and support regional online brand teams
  • Drive sustainable CAC across all paid channels through constant A/B testing
  • Own marketing analytics and insights, working with data and engineering teams to build insightful dashboards and measure KPIs (CAC/LTV, retention) that drive growth and revenue
  • Work with the executive team to set and report on quarterly and annual marketing budgets and revenue targets
  • Constantly test innovative new channels for customer acquisition
  • Work closely with the Global Product team to implement constant funnel testing to maximize site conversion for each brand of the group

Requirements

  • 10+ years of experience in acquisition and product marketing for a large consumer brand or fast-growing DTC brand, e-commerce strongly preferred
  • Experience leading a growth/acquisition marketing team, establishing best practices and scaling
  • Substantial experience working with performance marketing metrics (CPM, ROAS, CPA, CPC & LTV)
  • Track record of performance with an obsessive persistence hitting target metrics
  • Able to think both strategically and have the agility to change direction quickly
  • Creative with an eye for design (physical and digital UX/UI)
  • Self-motivated. Ability to identify and solve problems without direction
  • Excellent communicator with a high EQ
  • Proficiency in Microsoft Office
  • Inherently analytical and data-driven

About Us

The Estee Lauder Companies Inc. is a global leader in the beauty industry, with a portfolio of iconic brands and a commitment to innovation and excellence. We are a diverse and inclusive company that values creativity, collaboration, and customer satisfaction.